Marketing Writer - University of Iowa Hospitals & Clinics : Job Details

DescriptionThe University of Iowa's Tippie College of Business seeks a Marketing Writer to join the Collegiate Marketing Team.If you're a creative storyteller, a skilled and imaginative wordsmith, and have a passion for making education more inclusive and accessible to all - then we want to talk to you. We're a team of technologically progressive, passionate brand advocates who use data to drive our decisions, including content development. Your mission is to create messages that inspire and guide the next generation of business professionals through every phase of their journey - from research to application to graduation to career development.We're looking for a well-rounded writer who can help us truly deliver on our vision to create content across multiple channels via research-based blogs and articles, student stories, print and digital advertising, and marketing emails.We're looking for you if:You love writing

• You believe great copy demands great care. You aren't afraid to polish every line until it shines - and can iterate quickly to keep projects moving.
• You create content that meets people where they are in their journey and adapt your delivery based on how and when they're consuming your content.
• You know the value of using data to identify content opportunities and fill in the gaps with timely, relevant messages.

You get brand

• You're able to write in a brand's unique voice.
• You can strike the right balance between copy that informs and entertains, but also converts.
• You can develop creative concepts that both represent the brand and push it forward.

The web is your wheelhouse

• You're familiar with Search Engine Optimization best practices and how to write for them.
• You have experience writing website copy and blog content.
• You understand information architecture and content hierarchy.

Specific Job Duties and Tasks

• Develop and write strategic content marketing pieces such as research-based articles, informative blog/newsletter posts, infographics, and interview write-ups.
• Help achieve branding and enrollment goals via relevant, timely messages.
• Create content that is in sync with buyer journey and personas, using clear calls-to-action that advance the audience further along in their decision-making process.
• Develop a deep understanding of Tippie's programs to help identify and fill content gaps based on audience needs.
• Adhere to Tippie's brand voice and tone.
• Edit, proofread, and fact check all content.
• Research and monitor emerging trends and best practices in higher education marketing.

Get to know the Tippie College of BusinessSince 1847, the Tippie College of Business has cultivated a legacy of innovation, thought leadership, and excellence in business education. We are over 4,700 students with BBA and graduate programs spanning six academic departments-accounting, business analytics, economics, finance, marketing, and management and entrepreneurship. We are eight centers and institutes, and four student-managed endowment funds. We're over 56,000 alumni-and growing. Tippie is regularly listed in top business school rankings. We also hold the gold standard of accreditations, the Association to Advance Collegiate Schools of Business (AACSB) and have maintained the accreditation for over 95 years (since 1923).But who we are is not just in the curriculum we curate-it's also in the culture we create. Our leadership embraces our responsibility to pursue excellence through diversity. More than 150 years after our founding, we continue to provide a welcoming, inclusive environment designed for you to grow and flourish in your professional or academic career.Remote within Iowa: This position is eligible for remote work within Iowa and will require a work arrangement form to be completed upon the start of your employment. Per policy, work arrangements will be reviewed annually, and must comply with the remote work program and related policies and employee travel policy when working at a remote location.Salary: $45,000-$50,000To obtain the full job description including key areas of responsibility, technical competencies, and desirable qualifications, please contact [email protected]QualificationsEducation Requirement

• Bachelor's Degree preferably in English, Journalism, Marketing, Communications, Advertising, or a closely related field or the equivalent combination of education and experience.

Required Qualifications

• At least one year of relevant marketing writing experience.
• Creativity and ability to tailor the style of writing to reflect the audience.
• A keen eye for detail, with excellent spelling, grammar and punctuation skills.
• Demonstrated ability to effectively manage time, concurrently working on multiple projects.
• Knowledge of the importance of adhering to a style guide and brand standards.
• Solid understanding of how design and copy work together.
• Experience interviewing sources and extracting interesting stories.

Desired Qualifications

• Experience working in higher education.
• Track record of using research and data to help bolster creative decisions.
• Ability to produce high-quality work under a deadline, while remaining positive amid constructive feedback.

Application Details:In order to be considered for an interview, applicants must upload the following documents and mark them as a Relevant File to the submission:

• Resume
• Cover Letter

Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Josh Gulick at [email protected] Highlights:Regular salaried position. Pay Level 3A . Located in Iowa City, Iowa.Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.For more information about Why Iowa? Click here.