Media Account Director - OpAD Media Solutions : Job Details

Company: OpAD Media Website: www.opadmedia.com

Job Title: Account Director Location: New York, NY

About OpAD Media

OpAD Media is an independent New York-focused media planning and marketing solutions firm dedicated to improving the lives of New Yorkers through public health and outreach campaigns. With a passion for developing customized plans that optimize our clients‘ media investment, we generate exciting, innovative ad opportunities in a media landscape that is constantly shifting and evolving. We have a dynamic energy committed to the common goal of making a difference in people's lives by delivering impactful campaign messaging in the most effective and efficient ways.

Responsibilities:

• The Account Director role is responsible for managing multi-media projects for clients with a goal of meeting and exceeding client expectations, ensuring projects are completed on time and within budget
• Collaborate with digital and traditional teams to develop strategic and innovative plans, execute in a timely and detail-oriented fashion, and optimize throughout to meet client objectives and drive results
• Oversee all stages of the campaign lifecycle from planning to billing/reconciliation, ensuring timeliness and accuracy
• Develop expertise in region pertaining to campaign/accounts and reaching audiences of interest. Develop and maintain research that will inform media strategy
• Develop, maintain and present client-facing deliverables include flowcharts, digital media plans, strategy decks, recaps, etc.
• Create, maintain and present routine client facing report in OpAD's proprietary reporting dashboard, customized per campaign to best visualize data and successes
• Anticipate potential roadblocks and develop contingency plans to keep projects on track
• Manage multiple projects simultaneously, prioritize tasks, and ensure projects are on track
• Read industry trades and stay updated on omni-channel marketing trends

Qualifications:

• 2-3 years media planning, buying, and client services experience
• Proven experience as digital-first Account Manager/Director with a portfolio of work that demonstrates ability to manage complex digital projects for clients
• Exceptional communication skills (both written and verbal), allowing for cross-functional team collaboration
• Strong problem solving and data-driven decision making skills
• Ability to identify problems/roadblocks and develop effective solutions
• Detail-oriented with a commitment to maintaining high standards for project quality, including accuracy, consistency, relevance, and accessibility.

• Effective analytical skills with the ability to see granular and big picture issues.
• Tools and platform expertise:
• Research (GfK MRI-Simmons, comScore, Nielson, Social Explorer)
• Google Analytics
• Reporting Dashboard
• Excel, PPT, Word, etc.
• Familiarity of ad verification partners (IAS, Double Verify)
• Familiarity of media buying platforms (i.e. Meta Business Manager, Google Ads, Campaign Manager)
• Familiarity with DSP landscape and players in the space (The Trade Desk, Amazon, etc.)