Media Analyst, Customer Success - Active International : Job Details

Note: This job is hybrid in NYC, Metropolitan area

The Agency

Involved Media is a new independent performance media agency with a focus on video. We were founded on the idea that no other ad format can top the sight/motion/sound impact of video, but the media landscape for delivering video impressions is fragmented and rapidly evolving. We cut through the confusion and evaluate all video opportunities against a single goal: efficient reach and attributed ROI.

In the US, $70B is spent on linear TV ads per year, but consumers are cord cutting at an increasing rate. Netflix, Amazon, and other OTT / online video platforms are growing but ad inventory is limited and quality varies greatly. Involved sits at the collision point of these two worlds with a mission to find the best mix of impressions for our performance-driven clients. We take a modern “digital” approach to executing linear TV that is fueled by data and analytics. Our strategic planners scrutinize all new video media outlets through the lens of performance marketing. Our digital media team is there to capture the consumer demand that is created. At Involved, we deliver efficient reach and ROI via a unique approach to planning, executing, and optimizing video media.

The Role

The Analyst will be responsible for supporting every stage of the client lifecycle from initial pitch to in-market testing to media mix and tactic optimization. The ideal candidate will be passionate about problem-solving and constantly exploring ways to improve the current offering. Involved Media is supported by an in-house data operations team responsible for data ETL, storage, and connections to dashboards and models. The team works with Tableau and Datorama for visualization and primarily R / Python for statistical modeling. The analytics team is also supported by a best-in-class ad operations team that predominantly works with the Google stack. The Analyst will work closely with the VP of Media Analytics to support a portfolio of clients from various verticals who are investing in any combination of search, social, digital video, programmatic display, linear TV, and OTT TV.

• Advanced Media Analytics: Our core offering is finding the best mix of media and linking to performance outcomes (leads & sales). The primary responsibility for the Analyst and his/her team will be anything that improves upon this core offering via observations from testing or analytics. Specifically, this includes looking for links between performance and initiated/influenced touchpoints, path length, days to convert, mobile/desktop, geography, creative, creative sequence, daypart, placement, channel, and competitive share (spend and voice).
• Data Visualization and Advanced Reporting: Support client campaign reporting in Tableau, Datorama, and Microsoft Excel. Responsibilities include data manipulation in SQL, overarching reporting strategy, and design of visualizations.
• Data Strategy: Finding insights in disparate data sources that can refine our marketing strategy. This data will include 1st and 3rd party data, website visitation trends, ad server logs, Comscore and other research sources, and offline data trends.
• Market Research: Conduct thorough market research to identify industry trends, competitor analyses, and emerging opportunities, providing valuable context for client strategies.

Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary range for this position is $70,000 - $80,000. The successful candidate's salary will depend on actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate's skill set, level of experience, and qualifications. Involved Media offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.

• 2+ years in marketing analytics with a focus on Television, digital analytics, and/or Online Video. Proven track record of directly supporting clients with measurement & testing guidance. Experience on the agency side is strongly preferred; however, data visualization or consultancy experience will also be considered.
• The ability to translate results into clear, concise presentations, written reports, and data visualizations. Experience and comfort in presenting to high-value audiences and potential clients.
• Resourceful, adaptable, and creative — must bring fresh insights and not be discouraged when all the data is not readily available.
• Bachelor's degree or equivalent, preferably in a quantitative field (i.e., Statistics, Math, Engineering, Computer Science, Advertising, etc.). Graduate degree is a strong plus but not required.

Technical Skills:

• Highly skilled with Tableau, Looker, and/or other BI tools.
• Proficient in crafting and executing queries to extract data from relational databases using SQL.
• Experience with Google Analytics (GA4) and Adobe is preferred.
• Basic statistical knowledge including experience with regression modeling and significance testing.
• Experience in project management and issue tracking tools such as Jira and Asana.
• Experience deriving actionable insights from MMM results, highlighting opportunities for optimization and growth.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and metrics that align with business objectives.