Media Associate - Weill Cornell Medical College : Job Details

Title: Media Associate Location: Midtown Org Unit: Media Relations Work Days: Monday-Friday Weekly Hours: 35.00 Exemption Status: Exempt Salary Range: $76,700.00 - $86,500.00 *As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices Position Summary Coordinates media-related activities on behalf of Weill Cornell Medicine (WCM). Job Responsibilities

• Creates strategic media plans for new studies or patient stories that support institutional priorities.
• Writes media alerts, and other materials aimed at promoting WCM.
• Pitches story ideas to local, national, and international media.
• Responds to media inquiries and facilitates institutional responses or coordinates interviews.
• Builds relationships with faculty, physicians, administration, and staff to provide media counsel, generate stories, and coordinate media relations projects that will promote the institution's reputation and mission.
• Accompanies TV film crews, photographers, and other media to and from interviews and photo sessions to help ensure that institutional policies, procedures, and regulations (e.g., HIPAA) are maintained.
• Develops, coordinates, and organizes interviews, press conferences, press briefings, special projects, medical meetings, and events between the media and faculty.
• Participates in the management of response to emergency situations and sensitive issues. Assists in the development of crisis communications strategies.
• Assists and helps compile various media reports for meetings and leadership.
• Conducts daily monitoring of traditional media; compiles daily reports, daily tagging of articles for yearly reporting, coordinating review/approval and distribution to leadership.

Education

• Bachelor's Degree

Experience

• Approximately 2 years of related experience in a PR agency, academic, healthcare or broadcast news setting.

Knowledge, Skills and Abilities

• Experience writing for a variety of audiences and platforms, including print, web, and social media.
• Understanding of the ever-changing media environment.

Licenses and CertificationsWorking Conditions/Physical Demands

• Standard office work

Weill Cornell Medicine is a comprehensive academic medical center that is committed to excellence in patient care, scientific discovery, and the education of future physicians and scientists in New York City and around the world. Our doctors and scientists - faculty from Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization - are engaged in world-class clinical care and cutting-edge research that connect patients to the latest treatment innovations and prevention strategies. Located in the heart of the Upper East Side's scientific corridor, Weill Cornell Medicine's powerful network of collaborators extends to its parent university Cornell University; to Qatar, where an international campus offers a U.S. medical degree; and to programs in Tanzania, Haiti, Brazil, Austria and Turkey. Our medical practices serve communities throughout New York City, and our faculty provide comprehensive care at NewYork-Presbyterian Hospital/Weill Cornell Medical Center, NewYork-Presbyterian/Lower Manhattan Hospital, NewYork-Presbyterian Hospital/Brooklyn Methodist Hospital, NewYork-Presbyterian Hospital/Westchester Behavioral Health Center, and NewYork-Presbyterian/Queens. At Weill Cornell Medicine, we work together to treat each individual, not just their conditions or illnesses, as we strive to deliver the finest possible care for our patients - the center of everything we do. Weill Cornell Medicine is an Equal Employment Opportunity Employer. Weill Cornell Medicine provides equal employment opportunities to all qualified applicants without regard to protected status, including race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.