Media Buyer, Retail Specialist - Meyer : Job Details

About Us:Meyer Corporation is a cookware manufacturer with a portfolio housing a diverse range of consumer brands, each with a strong presence in both online and offline retail spaces. Our brands, Anolon, Circulon, Rachael Ray, KitchenAid, just to name a few,are distributed across leading retailers like Walmart, Target, Amazon, Kohl's, and more. We are seeking a results-driven Media Buyer to manage and execute media strategies across multiple retailer platforms, driving growth and performance for our brands.Your Role:The Media Buyer will be responsible for planning, executing, optimizing, and managing digital media buys across several major retailer platforms for multiple brands under our portfolio. This role requires a deep understanding of retail media networks, digital advertising platforms, and performance-driven marketing strategies. The Media Buyer will collaborate with the Growth Marketing team, Brand teams, and external partners to ensure campaigns are aligned with broader business goals.Core ResponsibilitiesMedia Planning & Execution:- Develop, plan, and execute media buys across retail media networks (Amazon, Walmart, Target, etc.) to drive performance and brand growth.- Manage campaigns across digital channels including display, paid search, video, and sponsored product ads on retailer platforms.- Collaborate with brand teams to create media plans that align with product launches, promotional events, and seasonality.Performance Optimization:- Monitor and optimize campaign performance to ensure that key performance indicators (KPIs) such as ROAS, conversion rate, clickthrough rate, and customer acquisition costs are met.- Conduct A/B testing to optimize ad performance and placements across various retailers where applicable.- Use data-driven analysis to adjust bidding strategies, audience targeting, and creatives to enhance campaign effectiveness.Budget Management:- Allocate budgets across brands and campaigns effectively, ensuring optimal performance within budgetary constraints.- Track spending, maintain pacing reports, and manage monthly billing and reconciliation with finance teams.Reporting & Insights:- Provide regular reporting and insights to internal stakeholders on campaign performance, highlighting key metrics, trends, and actionable recommendations.- Utilize analytics tools and platforms to track media spend, performance metrics, and provide optimization recommendations.- Work closely with Performance Marketing Manager to ensure media strategies align with broader marketing and sales goals.Retail Platform Relationships:- Manage relationships with retail media network representatives to stay ahead of platform updates, new opportunities, and best practices.- Negotiate media rates and manage insertion orders to maximize ROI across media buys.Cross-functional Collaboration:- Partner with internal teams including Growth Marketing team, brand teams, and creative teams to ensure seamless execution of media campaigns.- Collaborate with agency partners, when necessary, to support larger media initiatives across the portfolio.Qualifications:- Bachelor's degree in Marketing, Advertising, Business, or related field.- 3-5 years of experience in media buying, specifically across retailer platforms such as Amazon Advertising, Walmart Connect, Roundel (Target), Criteo, PromoteIQ, Instacart, and others.- Strong analytical skills with the ability to use data and insights to drive decision-making and optimize performance.- Proficient in managing media budgets, pacing, and performance reporting.- Experience with DSP platforms (Walmart DSP, Amazon DSP) and familiarity with programmatic buying.- Excellent communication and organizational skills, with the ability to manage multiple brands and projects simultaneously.- Intermediate Excel skills and experience with analytics and reporting tools (e.g., Amazon Attribution, Walmart Connect reporting, Criteo, etc.).Preferred Skills:- Experience in omni-channel marketing strategies.- Strong understanding of e-commerce and retail landscape, including trends, challenges, and opportunities within retail media.- Familiarity with Google Analytics and other performance tracking tools.- Experience with Asana, Slack, and other productivity tools.- Experience working with a CPG brand.- Experience working cross-functionally with Marketing and Sales.- Knowledge of creative best practices for retail media and understanding of brand storytelling through advertising.Benefits:

• Medical, Dental and Vision
• Company Paid Life Insurance
• Flexible Spending Account
• 401(k) with a 6% match (4% vested immediately, remaining 2% vested over a four-year period)
• Generous Paid Time Off
• 8 Sick Days per year, with rollover
• 12 Holidays, plus two Floating Holidays per year
• Paid Parental Leave
• Hybrid Work Schedule
• Dog Friendly Workplace
• Tuition Assistance Program
• Adoption/Infertility Benefits
• Wellness Programs, including a Gym Subsidy
• Generous Product Discounts

$50,000 to $75,000, DOE