Media Strategist - The Mission Group plc : Job Details

Overview JOB TITLE: Media Strategist REPORTS TO: Head of Media and Analytics LOCATION: Remote (San Francisco Bay Area) ABOUT US April Six is a global B2B marketing agency working with some of the world's most innovative technology brands. With a global footprint in the United Kingdom, Singapore, Germany, and the United States, we specialize in delivering exceptional strategic marketing and results-driven integrated campaigns that cross media and regional barriers. Across the firm, we work on diverse projects, including branding and web refreshes, brand and demand campaigns, and ABM programs, and we support these project types with dedicated practices in paid media and content development. Within our fully remote North American team, we are growing our media practice and looking to hire a media strategist to join our team of media specialists to support our technology clients. JOB SUMMARY As a Media Strategist, you will develop muscle memory by repetitively engaging in the core steps of the media process, thereby solidifying your experience and expertise. You will acquire new skills in client communication and management, along with advanced technology usage. In this role, you are expected to gain a strong understanding of core systems, transitioning from shadowing to actively participating in tasks, with quality assurance provided by an SMS or Media supervisor. Your knowledge of channel uses and best practices will expand, covering a diverse range of media types, including publisher direct, programmatic, account targeted, out of home, email, paid social, SEM, advanced TV, audio/podcast, and custom content. Additionally, you will enhance your proficiency with basic media tools such as Adserve, GCM, LinkedIn, and dashboard technologies. This role involves limited client interactions, ensuring you receive ample supervision and support. KEY RESPONSIBILITIES Manage day-to-day operations across core campaigns, from planning through to reconciliation Discover and deliver impactful analysis to various teams (i.e. strategy, site operations, user experience, account management), as well as external clients Anticipate client needs and work with team to proactively develop solutions to address them Utilize research tools (e.g. MRI, comScore) to gather information and put forth key insights Integrate across all internal departments to ensure a smooth client experience Assist in other digital marketing activities, as needed ESSENTIAL SKILLS & ATTRIBUTES Desire to explore a career in media, with a specialty in B2B marketing Proficient with the Microsoft Office suite - particularly Excel and PowerPoint Proficient with Ad Serving technology - Google Campaign Manager, specifically, a plus Acute attention to detail and passion for Quality Assurance Experience with analytics platforms such as Google Analytics a plus Understanding of digital conventions and terms, with the drive for continuous education Genuine curiosity about the world and digital programs Ability and desire to work with people from across several disciplines Web tagging experience a plus EDUCATION & EXPERIENCE One to three years of experience as part of a media agency or internal media department BENEFITS Competitive salary salary in the range of $55,000-$85,000. Actual salary will be based on geographic location, experience, training, education and local market conditions Paid time off 401k plan with match Health and dental insurance Life insurance Short and long-term disability Access to ongoing training & development Remote work April Six embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. We're an equal opportunity employer and to reflect our global position, we embrace best practice approaches to diversity and inclusion in the regions where we operate.