MEDIA SUPERVISOR
Summary of Position:
Responsible for overseeing plan execution (strategic planning & plan implementation) that translates clients' marketing and advertising objectives into overarching media campaigns and works within a cohesive cross-platform media recommendation. Develop unique interactive plans, inclusive of custom programs, that are consistent with approved strategies and budget.
Essential Functions:
- Lead team (Planners & Assistants) in day-to-day responsibilities
- Oversee completion of daily assignments, including but not limited to: reporting, tagging/trafficking, optimizing, negotiating, gathering screenshots, vendor communication & meetings, custom creative review, sending RFPs, planning (including slide/deck development), billing (client & vendor), internal/external status updates, research projects, etc.
- Understanding of social platforms especially Meta (FB/IG) with other platforms a major plus (YouTube, LinkedIn, TikTok, etc).
- Experience activating digital media including planning, trafficking, optimizing, and reporting
- Utilize planning tools such as comScore, MRI and other resources to create high level media plan strategy
- Express understanding of client objectives through sound strategic recommendations and associated rationale
- Create decks for media recommendations which thoroughly and clearly explain/showcase recommendations
- Communicate with and inspire clients via phone, email or in-person interaction
- Review/QA reporting generated by junior team members
- Write client-facing POVs to evaluate media opportunities
- Responsible for keeping up-to-date billing charts and working with billing department to ensure all bills are paid
- Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape
- Contribute to strategy and brainstorming sessions for new clients and pitches
- Manage multiple accounts and excel at multi tasking. Potential of working on ad-hoc requests as needed.
Organizational Relationships
Position Reports To: Associate Media Director
Qualification Requirements
Bachelor degree is required
Discipline Specific Skills
- Must have 4-5+ years of relevant media planning and buying experience in various mediums with an emphasis on digitalL
- Strong working competency in these specific digital tactics:
- Digital Display/Video
- Rich Media/Custom Content
- Social Media Channels
- Programmatic Marketplace
- Exposure to traditional media platforms (TV, Print, and Out-of-Home)
- Experience managing others
- Experience working in an integrated capacity with Planning, Activation and Creative teams
- Knowledge and understanding of tools and resources such as comScore, MRI, Kantar, DCM, etc.
- Familiar with various forms of digital pricing models (CPM, CPC, CPV, CPA, CPCV, etc.) and when to leverage each
- Ability to use third party ad servers to traffic media campaigns and pull reports; experience with DCM is crucial
- Proficient in PowerPoint, Excel, Word, Google Docs
- Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of employees & clients
- Strong time management skills
- Attention to detail and advanced follow-through skills
Salary Range: 90-110k