Mgr, Search Strategy - Direct Staffing : Job Details

Mgr, Search Strategy

Direct Staffing

Job Location : all cities,CA, USA

Posted on : 2025-01-01T06:33:49Z

Job Description :
Job Description

Mgr, Search Strategy

Location: Mountain View

Experience: 2-5 years

Relocation: Yes

Bonus: Yes

Travel: Occasional

Responsibilities
  • Manage an agency for specified SEM campaigns.
  • Ensure revenue, budget, ROI, and other business goals are met.
  • Analyze and report various performance metrics of SEM campaigns.
  • Analyze industry trends and competitive landscape to exploit expansion and optimization opportunities.
  • Optimize keyword coverage, keyword bids, account structure, and ad copy.
  • Design and execute A/B tests on landing pages to optimize performance.
  • Collaborate with other marketing channels to exchange data observations and learning.
  • Analyze user behavior on landing pages and conversion funnels using web analytic tools.
    • Qualifications
  • At least 3 years of hands-on experience in developing and optimizing large-scale paid search campaigns.
  • Highly analytical, yet creative, detail-oriented, organized, and a good team player.
  • Strong critical thinking ability and communication skills.
  • Familiarity in driving global initiatives and coordinating across multiple time zones.
  • Experience in analyzing large datasets to gain insights and draw conclusions.
  • Experience in using keyword bid management and web analytic tools is desirable.
    • Additional Information

    All your information will be kept confidential according to EEO guidelines.

    Direct Staffing Inc

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