Online Reputation Management & Marketing Specialist - Southwoods Health : Job Details

Online Reputation Management & Marketing SpecialistSouthwoods Health is hiring an Online Reputation Management & Marketing Specialist to work at the Southwoods Executive Centre in Boardman, Ohio. The Online Reputation Management & Marketing Specialist works as part of the Marketing team and is responsible for monitoring and managing the online image and reputation of Southwoods Health. This can include, but is not limited to, search engine reviews, results and business profiles, reviews on targeted sites and feedback received on various social media platforms. The specialist will maintain a positive presence by optimizing online profiles for greater visibility and ranking, proactively promoting positive feedback, addressing constructive comments professionally and implementing strategies to mitigate potential reputational risks.Essential Duties:

• Optimize Southwoods Health's online profiles and content to ensure consistent information appears prominently in search engine results.
• Utilize reputation management tools to monitor, analyze and measure Southwoods Health's online presence and reputation.
• Propose, develop and regularly generate reports for online reputation metrics, including analysis, review volume and key trends, to inform strategic decision-making.
• Develop standardized review processes and response templates to ensure consistency in communication.
• Respond promptly and professionally to online reviews addressing all feedback, including constructive comments.
• Create and distribute positive content highlighting Southwoods Health's expertise, both internally and externally.
• Other duties as assigned.

Requirements:

• Bachelor's degree in Marketing, Communications, Business Management or related field.
• Minimum 2 years of online reputation management, digital marketing or related roles.
• Comprehension and demonstrated knowledge of reputation management, and Google services for review and business profiles.
• Knowledge and understanding of search engine optimization and strategies to help leverage for business.
• Comprehension and demonstrated knowledge of Meta, LinkedIn, Google and social media/content platforms for business purposes.
• Working knowledge of Microsoft Office Suite and Adobe Creative Suite.

Full-time. Monday-Friday, dayshift. At Southwoods, it's not just about the treatment, but how you're treated. #SWHwww.southwoodshealth.com