Paid Digital and Creative Strategy Specialist - BCI Acrylic : Job Details

Company OverviewBCI, a leader in the home improvement industry, is at the forefront of innovation in bathroom remodeling and related services. We are committed to building our marketing talent and capabilities to support ournetwork of 1,000+ dealers across North America.Job OverviewSeeking a skilled Paid Ads and Creative Strategy Specialist for promoting home improvement products and services to drive digital growth through paid search, social, and affiliate channels. The role involves optimizing campaigns for lead generation, brand awareness, and performance metrics. Digital marketing efforts will be focused on increasing site traffic through strategic ad optimization.Collaborate on lead generation initiatives, leverage various web analytics tools to monitor performance, and manage keyword audits and bid optimizations. The project aims to boost brand visibility and marketing-driven pipeline capabilities.Key ResponsibilitiesJob Details: Paid Advertising, Pay-per-Click (PPC), Organic Social Media, Social Media, Strategy, Google Paid Ads, Meta Ads, Keyword Analysis, Google Analytics 4, Digital Media, Web TrendsSkills and Qualifications

Launch and optimize digital ads for lead generation and brand awareness

Obsess data to continually optimize identify insights and drive performance

Conduct bid adjustments, keyword optimizations, and traffic pruning for digital traffic

Analyze and report on digital marketing ROI using tools like Google Analytics

Onboard digital lead sources, manage keyword audits, and execute campaign tests

Develop creative strategies and mockups for ad creativesRequired Experience

Bachelor's degree in Marketing or related field

4+ years of digital marketing and communications experience

Proficiency in Google Analytics and AdWords

Knowledge of PPC, Paid Social, and Digital Media buying

Experience marketing product/service or home improvement brands

Strong project management, creative, and communication skills

Developing creative briefs and optimizing creative

Proficiency in Microsoft Office and online media knowledgeBonus Qualifications

Home improvement and/or lead generation experience

Ideal location in Illinois or nearby for convenient collaboration opportunitiesEngagement HighlightsJoin an innovative team in expanding digital marketing efforts for a home improvement product and service brand. Showcase your talents in optimizing paid ads, enhancing brand visibility, and driving lead generation initiatives, promising professional growth and development prospects within the industry.Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties and responsibilities of this position, the employee will be sitting at a desk 90% of the time. Specific vision requirements for this position include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift 25lbs.Work EnvironmentThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The employee works in an office environment. The noise level in the work environment is consistent with normal office noise levels.The above statement reflects the general details necessary to describe the principal functions of the occupation described and shall not be construed as a detailed description of all the work that may be inherent in the occupation.BCI Acrylic, Inc. is an Equal Opportunity Employer #J-18808-Ljbffr