Paid Media Manager - RAILS : Job Details

Founded in 2008 by Los Angeles native Jeff Abrams, Rails has grown from a small label - started with just a single hat - into a full collection of women's and men's apparel. Sold at top international retailers and worn by a loyal following of celebrities and tastemakers, the brand has come to define a new classic heritage and relaxed sensibility. Rails is sold in 30 countries by more than 1000 retailers, including its own flagship stores in New York, San Francisco, Newport Beach, Paris, London and Amsterdam.

Summary:

Rails is looking to hire a Paid Media Manager who will be responsible for implementing and optimizing paid media strategies across various platforms to drive traffic, increase conversions, and enhance overall brand visibility. The Paid Media Manager will leverage expertise in digital marketing channels with an emphasis on paid search to create impactful campaigns that deliver measurable results.

The Paid Media Manager reports to the Director of Digital Growth

Responsibilities:

• Implement paid media strategies aligned with business goals, focusing on customer acquisition
• Execute and optimize paid campaigns across channels including Google, Bing, Meta, TikTok, and Pinterest
• Manage end-to-end paid search process including keyword research, product feed enhancements, copy testing, and bidding strategy
• Provide seasonal refresh calendar for paid search channel and work closely with creative team to keep copy and imagery up to date
• Create and maintain product catalogs for use across paid media channels
• Conduct regular A/B tests to evaluate the effectiveness of different strategies and tactics, and implement findings to enhance campaign performance
• Consolidate and report on data pulled from various platforms on a regular basis to provide a feedback loop for leadership and other internal teams
• Adhere to budget and KPI guidelines and make recommendations based on performance
• Consistently audit accounts with the ability to diagnose issues including but not limited to pixel and tag implementation
• Stay updated on industry trends, competitor activity, and emerging platforms to identify new opportunities for growth
• Additional responsibilities as required

Qualifications:

• Bachelor's degree
• 4+ years e-commerce marketing experience with 3+ years experience in paid media channels; hands-on experience in Google Ads is a must
• SEO expertise is a plus
• Strong organizational and analytical skills with high attention to detail
• Proficiency in Excel
• Effective written and oral communication skills
• Collaborative by nature; ability to build and maintain strong relationships with cross-functional partners
• Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities
• Must have a strong sense of personal accountability; taking ownership of initiatives and delivering top-quality results
• Must be able to maintain an onsite presence in our Los Angeles office 3 days per week

Rails is committed to providing equal employment opportunities and building a diverse workplace in all its forms and considers candidates without regard to race, color, religion, age, gender identity, sexual orientation, national origin, disability status, veteran status or any other characteristic protected by applicable laws. As an equal opportunity employer we welcome and consider all qualified applicants.