Paid Media Planner - Binding Minds Inc. (Certified Disability Owned Business Enterprise) : Job Details

Position – Paid Media Planner

Location – NYC, NY (Hybrid , 3 days onsite 2 days remote)

Job Type – 2-3 months Contract with a possibility of extension

Job Description

What You'll Do

Campaign Management/Execution – 25%

• Continue developing a mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
• Traffic plan assets such as creative and required tracking tags
• Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
• Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
• Support the setup of client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager
• Take ownership of completing and monitoring both internal team and client facing financial tracking documents

Reporting – 25%

• Monitor pacing and optimizations of active social campaigns across client roster daily
• Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager
• Own client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary; assisting with reporting and data collection outside of client roster as needed

Social Media Planning – 20%

• Support in developing proposals for paid social media campaigns across active client roster
• Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions; assist in analyzing proposals and partner negotiations
• Monitor new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge
• Assist with maintaining vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars

Relationship Development – 15%

• Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings
• Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)
• Participate in larger team projects with direct oversight from Supervisor

Learning & Development – 15%

• Attend agency learning sessions and vendor meetings
• Participate in internal and external learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School)

Preferred Skills & Experience

• 1+ years previous paid social media experience
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Proficiency working within Microsoft Excel and PowerPoint
• Exposure to advanced targeting/retargeting tactics in social
• Comfort owning and managing budget/investment levels in social media

Regards,

Tanya Saluja

Sr. Recruiter

(210) ###-####

[email protected]

1170 US Highway 22, Suite 108,

Bridgewater, New Jersey 08807, US