Paid Media Specialist - 24 Seven Talent : Job Details

About The Role The Paid Media Specialist will execute, optimize and report on our digital buys for 3 brands across Google, Bing, and Meta with a focus on improving ROAS, CAC, and overall new customer growth. The Paid Media Specialist will work closely with Lifecycle Marketing on creative briefing, audience targeting, segmentation, personalization and A/B testing. An ideal candidate is highly analytical with an understanding of digital attribution, measurement concepts and pushing incrementally . Key Responsibilities -Responsible for day-to-day paid media planning, execution, and reporting across 3 brands. -Day-to-day management of the media plan including bid recommendations, execution details, budgets, accounting and reporting -Ensure the paid advertising efforts reach the right audience by strategically selecting demographics, interests and behaviors -Build & analyze keyword lists, analyze search volume and make recommendations -Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend -Analyze and optimize campaign performance by performing tests and data analysis, and resolving inefficiencies in order to increase ROI -Effectively allocate and monitor budgets and create monthly reports and learnings -Build and manage effective campaigns that will positively impact acquisition and revenue -Work cross-functionally with CRM, content, merchandising, and creative teams in order to ensure smooth execution of campaigns -Conduct pacing, manage to budget, and optimize accordingly between platforms and brands to ensure efficiency -Drive A/B testing to improve advertising effectiveness via audiences, campaign types, creative focus, etc. to achieve business KPIs -Discover and test new media opportunities and attribution models. --Partner with the technology team to ensure proper tagging and tracking -Stay updated with industry best practices, trends, and updates in platforms like Google Ads and Meta Ads Success Metrics The success of this role revolves around having an expert understanding of what levers drive efficient customer acquisition and retention. As such, overarching priority metrics will include CAC, ROAS, LTV, revenue, as well as growth of customer cohorts (i.e., new, existing, etc. counts). Channel- and platform-level health metrics will also be essential, especially across Google/Meta. Qualifications & Requirements -5+ year(s) experience managing paid search and social campaigns in platforms with emphasis on search followed by social -Knowledge of bidding strategies, targeting capabilities, as well as web & app tracking setup and troubleshooting -Experience with direct mail, affiliate marketing, video, display, and audio is a plus -Experience working with cross functional creative and merchandising teams -Up-to-date with the latest trends and best practices in digital marketing landscape -Ability to develop and manage multiple media campaigns simultaneously and deliver results in a fast-paced, deadline-oriented environment -Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once -Experience with Google Analytics BENEFITS Up to 97.5% funded health benefits (medical, dental, and vision)Unlimited paid time off Monthly fitness reimbursement Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership Generous employee discount across our brand portfolio 401K FSA / HSA