Paid Media Specialist - Cumulus Media : Job Details

Company Overview CUMULUS | Dallas-Ft. Worth has 5 stations that have won multiple awards including the NAB Marconi, CMA Station of the Year, Personalities of the year and more. Our market leading stations include: 820 AM/93.3 FM/99.5 HD2 WBAP, 96.7/1310 THE TICKET, 570am/96.3HD2 KLIF, NEW COUNTRY 96.3 KSCS, 99.5 THE WOLF KPLX. In addition, we reach the entire country with 404 stations across the country, a suite of digital products, amazing events and so much more. Dallas is the #1 revenue generating market for the company. Position Overview CUMULUS MEDIA | Dallas is seeking a talented Paid Media Specialist to join our dynamic digital team. If you are passionate about digital marketing and have a knack for driving successful campaigns, we want to hear from you! Key Responsibilities & Qualifications What You'll Do: PPC Campaign Management: Design, manage, and optimize high-impact PPC campaigns that drive traffic, increase conversions, and boost ROI. Utilize advanced keyword research to identify opportunities and develop targeted ad groups. Social Media Strategy: Develop and execute compelling social media marketing strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn. Leverage audience insights to create content that resonates and drives high engagement. Targeted Display & Email Marketing: Create and oversee targeted display advertising and email marketing campaigns that effectively reach and engage specific audience segments. Continuously analyze performance metrics to refine and optimize campaigns. CTV Campaign Implementation: Plan and execute cutting-edge Connected TV (CTV) campaigns that enhance brand visibility and audience reach. Use audience data to fine-tune targeting strategies for maximum effectiveness. What We're Looking For: Proven expertise in digital marketing with hands-on experience in PPC, social media marketing, targeted display, email marketing, and CTV campaigns. Strong background in campaign management and optimization, with a demonstrated ability to drive measurable results. Advanced skills in keyword research and the ability to identify and capitalize on high-impact opportunities. Deep understanding of audience segmentation and how to leverage data-driven insights to create highly effective marketing strategies. Exceptional analytical skills with the ability to interpret complex data sets and make data-driven decisions. A creative thinker with a passion for developing and implementing innovative marketing strategies. Excellent communication skills and the ability to collaborate effectively with cross-functional teams. What We Offer Competitive Pay Focused, responsible and collaborative work environment with the ability, to ask what if and try innovative solutions Medical, Dental & Vision Insurance coverage 401K with company match Paid Vacation, Sick & Holiday time off Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program For immediate consideration, please visit For more information about Cumulus Media, visit our website at: EEO Statement CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).