Paid Media Specialist - FHI 360 : Job Details

Job Summary:

FHI 360 is seeking an experienced, highly detailed, and technically proficient Paid Media (Biddable Platforms) Lead to join our dynamic paid media team. This role is ideal for a professional with a deep understanding of hands-on digital strategy and media buying on self-managed biddable media platforms (including but not limited to: Google Search, YouTube, Facebook, Instagram, TikTok, Snapchat, and Reddit).

The Paid Media Specialist (Biddable Platforms) will be responsible for implementing and building campaigns directly on biddable media platforms (under the guidance of senior paid media team members) while providing optimization recommendations and maintaining industry best practices. The ideal candidate will have experience in all facets of the biddable media ecosystem (including both performance and awareness-based paid media campaigns).

This position requires a high level of detail and organization to manage the implementation and pacing of numerous separate-but-cohesive public health and social change campaign budgets. Because biddable platforms account for a large portion of the overall media investment, this individual will play a critical role in driving our clients' business goals using said platforms.

Location: Remote (U.S.) - Eastern Time Zone hours; Preference for candidates based in Atlanta, GA, or Washington, DC.

Key Responsibilities:

• Campaign Implementation: Build, QA, and troubleshoot various campaigns, ad sets, and ads across multiple biddable media platforms (with guidance from senior paid media team members). Additional responsibilities may include but are not limited to: conducting paid search keyword research, ad copy and content analysis, mapping out platform-specific audience targeting segmentation and accompanying recommendations, etc.

• Budget Pacing: Own and strictly adhere to necessary budget pacing across all platforms, campaigns, audiences, and ads, ensuring budget is consistently on track (no over or under-spend).

• Performance Monitoring: Continuously monitor campaign performance, analyze key metrics (e.g., impressions, clicks, CTR, CPM), and make data-driven adjustments to optimize results.

• Reporting: Assist in developing comprehensive performance reports and insights to communicate key data points and insights to clients and internal stakeholders - highlighting key achievements, challenges, and areas for improvement.

• Collaboration: Work closely with the media planning team to implement and adjust campaigns, as needed, while providing expertise and insight on biddable platform strategies.

• Innovation: Stay up to date with industry trends, best practices, testing, and emerging platforms to identify new opportunities for media placement and audience engagement.

• Training and Development: Mentor paid media team members, as needed, to build a more cohesive and information-sharing team environment.

Qualifications:

Education*:

• Bachelor's degree or international equivalent in Communications, Advertising, Marketing, Digital Media, or a related field.

• **Relevant work experience in areas such as digital marketing or advertising may be accepted in lieu of formal education.

Experience:

• 6+ years of experience in paid media buying and campaign management with a focus on building, implementing, and guiding biddable platform paid media campaigns.

• Proven track record of successfully managing multi-million dollar paid media campaigns.

• Strong understanding of digital advertising metrics and the general digital advertising ecosystem

• Experience working in an agency setting is preferred.

• Federal Government and/or public health experience is a plus.

Skills:

• Proficiency in hands-on media buying platforms and tools (e.g., Google Ads, Meta Ads Manager, Snapchat Ads, TikTok Ads, DSPs, etc.).

• Working knowledge of analytics tools (e.g., Google Analytics, Tableau) and the ability to translate data into actionable insights.

• Excellent communication and presentation skills, with the ability to articulate complex concepts to clients and team members.

• Strong organizational skills and the ability to manage multiple campaigns simultaneously to ensure critical budget pacing and management.

• Ability to adapt to changing priorities and collaborate effectively in a fast-paced environment.

Technology to be Used:

• Personal Computer, Microsoft Office Suite (Word, Excel, PowerPoint), e-mail, media buying platforms, analytics tools.

Work Environment:

• Remote position with occasional travel (