Paid Search Manager - F Street : Job Details

Paid Search Manager

Location: Milwaukee, WI

Company Overview:

F Street is an investment firm based in Milwaukee, WI, with a track record of successfully investing in various industries, with a primary focus on real estate-related investment products. Our team is composed of experienced professionals who are passionate about generating exceptional returns for our investors.

Position Overview:

The Paid Search Specialist's primary responsibility is to enhance and maintain the company's paid search, as well as social media, campaigns and initiatives. In this role, you will be relied upon to deliver quality, targeted leads to our sales team, while helping to further expand our brand awareness and outreach within both current and new markets.

You must be a self-motivated, dynamic problem solver who can cope with the demands of a fast-paced environment and who relishes having an impact.

What you'll do:

• Manage, review, and perform daily account responsibilities associated with Google Ads, and other search platforms for our F Street brands.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists and search terms.
• Provide creative copy suggestions and graphical ad design ideas.
• Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives across multiple brands.
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance.
• Monitor and evaluate search results and search performance across the major search channels.
• Communicate effectively and efficiently to team and executives on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet company goals.
• Develop and manage Meta (Facebook and Instagram) and Linkedin advertising campaigns, including audience targeting, ad creative, budget optimization, and performance analysis.
• Explore and evaluate emerging digital advertising channels to identify new opportunities for brand growth and campaign diversification.

What you'll have:

• Passion for Search and Digital Marketing.
• Bachelor's degree in related field preferred.
• At least 3-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Experience with website analysis using a variety of analytics tools, including Google Analytics, as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google Ads, Bing AdCenter, etc.) and Social Advertising (Facebook, Instagram, LinkedIn, etc.)
• Proficiency in managing moderate to large scale PPC accounts in a variety of different markets.
• Experience with CRM software, i.e. HubSpot, and connecting ad accounts to customer database.
• Google Ads certification a plus.

If you meet the above requirements and are excited about the opportunity to work in a dynamic and growing investment firm, we encourage you to submit your application for consideration. Apply your skills and be rewarded for contributing to the success of F Street.

Salary: $80,000 - $90,000 (based on qualifications and experience), plus company performance bonus(es).

Why work here:

• Competitive benefits
• 401(k) company match
• Apple Products (MacBook, AirPods, etc.)
• Paid Holidays and PTO
• Free Parking
• Access to state-of-art workout facilities
• Free drinks (Coffee, Energy, Soda, Tea, Beer, etc.)
• Get paid in Bitcoin (optional)