Paid Search Marketing Specialist (PPC) - Hiller Plumbing, Heating, Cooling & Electrical : Job Details

Are you a Google Ads expert who thrives on building, optimizing, and scaling high-performance paid search campaigns? Do you love digging into data, reducing cost per lead, and connecting every click to measurable revenue outcomes? If so, we want you to join our team as a Paid Media Specialist at Hiller!

A BIT ABOUT US

We are Hiller Plumbing, Heating, Cooling & Electrical—also known as “Happy Hiller.” With locations across Tennessee, Kentucky, Alabama, and Florida, we provide everything from emergency services to preventive maintenance. Our goal is to offer the friendliest service with a smile, every time. At Hiller, we're committed to our employees' growth and our customers' comfort. Join us to be part of a family-owned company that prioritizes people.

DAILY SNAPSHOT

As a Paid Media Specialist at Hiller, your primary focus will be building, managing, and optimizing Google Ads Search campaigns to drive high-quality leads, improve ROAS, and deliver measurable business outcomes. While Google Ads will be your main area of expertise, you'll also be responsible for running campaigns on platforms like Meta and Bing to support broader marketing goals. You'll:

• Plan, build, and optimize Google Ads Search campaigns from the ground up, including keyword strategy, ad copywriting, audience targeting, and landing page alignment.
• Continuously analyze and refine campaign performance to lower cost per lead, improve conversion rates, and maximize ROAS.
• Lead strategic initiatives such as keyword expansions, ad restructures, bid optimizations, A/B testing, and negative keyword management.
• Take a data-driven approach to tie campaign performance to business outcomes—tracking clicks, leads, job completions, and revenue generation.
• Manage and optimize Meta ad campaigns, including audience targeting, creative testing, and performance tracking to support broader paid media goals.
• Stay at the forefront of Google Ads trends, testing new strategies, and applying platform updates to continually enhance campaign performance.

YOUR KEY ATTRIBUTES

• Experience: 4+ years managing monthly paid spend of $50K+ across multiple platforms (Google Ads, Bing Ads, Meta Ads, TikTok Ads, etc.).
• Technical Skills: Advanced experience with marketing attribution platforms and tools, such as Google Analytics 4 (GA4) for event-based tracking, Google Tag Manager for tracking setup, and marketing automation integrations (e.g., Zapier, Make, etc.) to connect ad performance with lead and customer data in ServiceTitan.
• Analytical Mindset: Ability to dive deep into data, uncover insights, and drive optimization strategies to achieve lower costs per lead and improve ROAS.
• Marketing Attribution: Strong understanding of full-funnel attribution methods to connect campaign activity with business outcomes such as clicks, leads, job completions, revenue, conversion rate, customer lifetime value (CLTV), and lead quality score, enabling optimized ad spend and improved ROAS.
• Collaborative and Strategic: Strong communication skills to build relationships across teams and work collaboratively in a fast-paced environment focused on continuous improvement and innovation.

OUR MISSION

Be America's Best home service company by providing care, growth and opportunity ensuring every team member is happy. Hiller's 18 locations across 4 states, proudly offers a 100% satisfaction guarantee of high-quality residential home services. With more than 34 years in business, Hiller's family includes more than 850 Happy Faces, and a fleet of over 600 vehicles.

WHY JOIN HILLER

At Hiller, we are committed to investing in our employees to help them reach their full potential. Through the development of trade knowledge and soft skills, our employees can succeed in their career AND family goals. With our core value of CARE and standards that define who we are as a company, you will have the opportunity to build a lucrative and rewarding career. You'll also receive these great benefits:

• Healthy Work/Life Balance
• 401k Plan w/ Company Match
• Employee Referral Program
• Regular Performance Reviews
• Medical, Dental & Vision insurance
• Long and Short-term disability
• Company paid $50,000 life insurance
• Company paid vacation
• Paid holidays
• Medical Flex Spending accounts – Family care

$70,000 - $85,000 a year based on experience

Thank you to all applicants for your interest in this position. Please note that this role is onsite only located in Nashville, TN.