Paid Search Specialist (PPC Specialist) - The Pond Guy : Job Details

The Pond Guy's Marketing Team continues to grow and look for talent. We currently have 15 top-performers on our team, several who have joined in the last 3 years. Not only do we grow together, but we also stay together. The marketing team has had 100% retention for 6 years! The key to that success is culture. Our team is positive, collaborative, and well-resourced with the latest technology. Additionally, we work on a wide variety of interesting projects.Looking for growth opportunities? Well, we're looking for you. Apply today! Watch now to learn about The Pond Guy: Job DescriptionThe PPC Specialist will be responsible for planning, optimizing, implementing, and analyzing paid and organic search engine marketing activities. They will be at the forefront of new search technologies. The position is the key to future company growth and will be responsible for the top-to-bottom coordination of our pay-per-click (PPC) campaigns. The ideal candidate must possess a keen understanding of paid search. ResponsibilitiesHere are some examples of the actual work your day would include.

• Act as a specialist of the search engine marketing channel by planning, developing, and implementing comprehensive paid search strategies
• Create and manage paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads, Microsoft Ads, etc.
• Manage Search, Shopping, Display, Remarketing, and Video advertising campaigns
• Conduct keyword research, write ad copy, and establish bidding strategies to meet and exceed company KPIs
• Analyze paid search campaign results and adjust strategy and budgets accordingly
• Develop and execute A/B test experiments for campaigns to discover the most effective campaign configurations
• Use GA4 to develop insights and action items intended to improve paid search performance and meet client goals
• Demonstrate advanced proficiency in PPC strategies and maintain up-to-date knowledge of emerging technologies within the search and digital landscape
• Monitor and manage Google Merchant Center accounts to ensure optimal performance and adherence to guidelines
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team
• Collaborate with individuals from several departments

Don't know about ponds? That's ok! You'll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of The Pond Guy's proactive approach to pond management.Skill SetTo be successful in this role, you need to have a certain amount of knowledge and skills:

• Fluency in Google Ads and Microsoft Advertising
• 3-4 years experience planning, launching, and managing search marketing campaigns across Google Ads and Microsoft Advertising
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Working knowledge of GA4 (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search
• Strong analytical skills with ability to drive meaningful actions from large data sets
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work

This position requires manual dexterity for typing, sitting at a desk, and looking at a computer screen for long periods of time. In addition, portions of the training require the PPC Specialist to shadow other departments that may require physical activity including lifting 25-35 pounds and standing for long periods of time.This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creating of campaign messaging, bidding strategies, creative testing, and analytics.AvailabilityThis is a remote position, but if you prefer onsite/hybrid, that is also available. If remote, you will be given the opportunity to visit The Pond Guy throughout the year (approximately one week per quarter). You must be available to work an 8-hour shift between the hours of 7:30 am and 5:00 pm Monday - Friday.CompensationThis is a full-time salary position with benefits. Benefits include:

• Blue Cross Blue Shield Healthcare
• Dental Insurance
• Vision Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Life Insurance
• Paid Time Off
• Holiday pay effective immediately (8 holidays recognized)
• 401k with employer 4% match and revenue sharing
• Referral program with opportunities to earn up to $1,500 per referral
• Additional Training Programs: Career Development and Department Shadows

Company Overview TPG, Inc. is a growing company with over 160 employees. We are a manufacturing company for pond, lake and water garden supplies with customers in all 50 states servicing both wholesale and end-users. We have customers with large ponds used for swimming, fishing and ice skating and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to be a group of passionate, knowledgeable pond people helping the world enjoy ponds. We offer innovative, proven solutions delivered with a commitment to complete satisfaction... guaranteed.TPG, Inc. is not just a team, we're a tribe. A tribe is more like a family and is ongoing. We have fun, pursue our goals together and feed on each other to grow. Becoming part of TPG, Inc. means more than getting a job it's a career move. We will give you the support you need to grow with us.Company Divisions TPG, Inc. encompasses a family of businesses to support customers in all pond aspects.Airmax, Inc. - business-to-business and manufacturing. airmaxeco.comThe Pond Guy, Inc. - direct-to-consumer. thepondguy.comThe Pond Guy, Inc. - local services division. weknowponds.comHow To Apply For PositionStep 1: Submit resume.Step 2: If selected for further review, you will receive a request to take a ten minute survey. Please complete the survey within three days of receipt.Step 3: If selected for further review, you will be contacted for an interview.The Pond Guy prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a drug/toxins test and background check.Reference: 550000_000 PPC Specialist