PART-TIME Digital Content Specialist (REMOTE) - Yoh : Job Details

PART-TIME Digital Content Specialist (REMOTE) needed for a contract opportunity with Yoh Staffing's client.

• Pay Rate: $55/hr
• REMOTE
• WORK HOURS: Core time 12 – 4 pm ET with flexibility either side of that timeframe
• HOURS PER WEEK: 25 – 35 hours / week

What You'll Be Doing:

• We are launching new app for connected kitchen appliance. We need someone who will manage the app as well as contents along with partnerships.
• The Digital Engagement Specialist will play a crucial role in driving user engagement for a consumer-facing Panasonic Kitchen+ mobile app. This role involves overseeing content marketing strategies within the app, as well as across common social platforms, to build and maintain high levels of user interaction.
• The Digital Engagement Manager will use data and analytics to track performance, gain insights into customer behavior, and recommend strategic adjustments.
• Develop and implement content strategies that engage and retain mobile app users.
• Partner with Fresco on identifying opportunities for catalogue building
• Upload recipes to the Fresco platform
• Create and oversee in-app messaging, push notifications, and other content that drives engagement and conversion.
• Plan and execute marketing campaigns on social media platforms to support app usage and user retention.
• Collaborate with cross-functional teams to align content with broader brand and marketing objectives.
• Track and analyze user engagement metrics within the app and across social platforms.
• Utilize data to understand user behavior, identify trends, and assess the effectiveness of engagement strategies.
• Generate reports on app performance and make recommendations for optimizing user engagement based on insights of both App & Product
• Continuously test new content formats, features, and engagement strategies, analyzing the results to determine impact.
• Manage external agencies or freelancers as needed to scale content production and execution.
• Collaborate with internal teams, including product, customer service, and marketing, to ensure engagement strategies are aligned with overall business objectives.
• Act as the primary point of contact for engagement-related initiatives, representing the interests of users and advocating for improvements to the mobile app experience.
• Work with the Fresco product team to share insight for improvements to the overall user experience based on engagement data and customer feedback.
• Recommend feature enhancements or new tools within the app & product to boost engagement, retention, and user satisfaction.

Required:

• Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
• 5+ years of experience in digital marketing, content marketing, or engagement management, preferably in a consumer-facing product or mobile app environment.
• Proven experience managing digital campaigns across social media platforms (e.g., Instagram, Facebook, TikTok, Twitter).
• Demonstrated ability to lead and manage teams across multiple geographies.
• Proficient in using analytics tools (e.g., Google Analytics, Firebase, Mixpanel) to track and measure user engagement.
• Experience with mobile app engagement platforms and CRM tools.
• Strong understanding of social media marketing, and content distribution strategies.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and project management skills.
• Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders.
• Experience in managing and coordinating across culturally diverse and remote teams.

What's In It For You?

• This is a unique opportunity to support our client; one of the world's largest electronics manufacturing companies. Medical benefits and 401K are available.

Get Hired, Apply Now! Yoh makes finding and applying for jobs simple. Partner with Yoh Staffing to find the right opportunities across multiple industries in the US and UK. Find out more here! Recruiter: Lisa Hughes Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Visit to contact us if you are an individual with a disability and require accommodation in the application process.For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.