Performance Marketing Specialist - Innerest Solutions / Yes Sales : Job Details

Position Overview:

We are seeking a results-driven Performance Marketing Specialist to manage paid advertising campaigns, optimize return on ad spend (ROAS), and oversee email, SMS, and affiliate marketing efforts. This role is ideal for someone with a passion for data-driven decision-making, omnichannel marketing strategies, and performance optimization.

Key Responsibilities:

Paid Advertising Campaigns:

• Develop, execute, and manage paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and others.
• Continuously optimize campaigns to improve performance and achieve KPIs.

Email and SMS Marketing:

• Create and manage email marketing campaigns, including segmentation, content creation, and performance tracking.
• Develop SMS marketing strategies to engage and convert audiences effectively.
• Analyze email and SMS campaign metrics (e.g., open rates, click-through rates, and conversions) and refine strategies accordingly.

Affiliate Marketing:

• Build and manage an affiliate marketing program to expand the brand's reach and drive incremental sales.
• Identify, onboard, and nurture relationships with affiliate partners.
• Monitor affiliate performance, ensuring compliance with program terms and optimizing ROI.

Performance Tracking and Analysis:

• Monitor, analyze, and report on campaign performance, focusing on ROAS, CPC, CTR, affiliate ROI, and other relevant metrics.
• Utilize A/B testing to refine ad creatives, targeting strategies, and email/SMS content.

Budget Management:

• Allocate and manage advertising budgets effectively to maximize return.
• Provide regular forecasts and performance updates to the Marketing Manager.

Collaboration:

• Work closely with the creative team to develop engaging ads, email, SMS, and affiliate content.
• Collaborate with the broader marketing team to ensure paid, email, SMS, and affiliate strategies align with overall objectives.

Trend Monitoring:

• Stay up-to-date with the latest trends and best practices in performance marketing, email/SMS marketing, and affiliate marketing.
• Proactively propose innovative approaches to improve campaign effectiveness.

Tools and Platforms:

• Utilize analytics tools (e.g., Google Analytics, Facebook Business Manager, Klaviyo, or similar email/SMS platforms) to track and measure success.
• Leverage affiliate tracking platforms to monitor and optimize partner performance.
• Recommend and implement new tools to enhance campaign management and reporting.

Qualifications

• Proven experience (2+ years) in performance marketing, paid media, or digital advertising roles.
• Demonstrable success in managing and optimizing paid campaigns on platforms like Google Ads, Facebook/Instagram, LinkedIn, and other social media channels.
• Experience with A/B testing, audience segmentation, and performance tracking.
• 1-2 years of marketing experience (preferably beauty industry)
• BS/BA in Marketing or a related field of study
• Excellent writing and communication skills
• Certifications in digital marketing platforms (e.g., Google Ads, Meta Blueprint, HubSpot, or Google Analytics)

Perks Of Working With Yes Sales/Innerest Solutions

• Vision, Dental, Health Insurance

• 401K (3% match)

• Bonus Program

• Time Off: PTO (increases with tenure) and holidays.