Personal Brand Manager (Instagram, Part-Time, Local)
The Opportunity: The Personal Brand Manager at 77 Plastic Surgery is a foundational role for the business. You will be responsible for building Dr. Larry Fan's personal brand on Instagram and YouTube, establishing him as the go-to plastic surgeon in San Francisco. This role involves creating and executing a comprehensive Instagram strategy to grow his online presence, engage with the community, and drive traffic and leads to 77 Plastic Surgery.
Compensation: $2,000 - $3,000 per month base pay, plus performance-based bonus.
Responsibilities:
Develop and execute a content calendar that includes posts, stories, IGTV, reels, live sessions, and long-form (YouTube) videos.Create visually appealing and informative content that highlights Dr. Fan's expertise, patient success stories, and behind-the-scenes insights.Implement strategies to grow the Instagram follower base organically.Use paid distribution to put content in front of the target audience and retarget potential patients who have engaged with our content.Engage with followers, influencers, and potential patients to build a strong community.Monitor and manage Dr. Fan's online reputation, responding to comments and messages.Track and analyze key metrics to assess the performance of content and campaigns.Provide regular reports and insights to optimize strategy and tactics.Collaborate with Dr. Fan and the marketing team to ensure cohesive branding across all platforms.Partner with influencers, brands, and media to amplify reach and credibility.Work on-site as needed to create in-office and in-surgery content.Qualifications:
Proven track record of growing a personal brand on Instagram, preferably in the healthcare or beauty industry.Experience with content creation, social media strategy, and community management.Strong visual storytelling and content creation skills (photography, videography, graphic design).Excellent written and verbal communication skills.Proficiency in using Instagram analytics tools and other social media management platforms.Creative and innovative thinker with a keen eye for detail.Strong organizational and project management skills.Passionate about personal branding and digital marketing.Ability to work independently and collaboratively in a fast-paced environment.Located in the San Francisco Bay Area with ability to travel to our office multiple days per week to facilitate in-office content creation.#J-18808-Ljbffr
