Principal Marketing Operations Architect AdRoll San Francisco, New York City, or Remote - Tbwa Chiat/Day : Job Details

San Francisco, New York City, or Remote

As the Principal Marketing Operations Architect, you'll play a pivotal role within our Revenue Marketing team, ensuring our marketing systems are efficient, data-driven, and ready to scale. Reporting to the Senior Director of Revenue Marketing, you'll partner closely with Revenue Marketing leadership to strategize and execute operational motions, driving success for our teams. In this critical role, you'll work with our external consulting firm to ensure operational excellence across our marketing technology stack, from automation to analytics, driving seamless execution of campaigns that generate impactful results.

The ideal candidate should possess at least 9+ years of B2B marketing experience, Salesforce & Marketo proficiency, and a strong technical background to optimize campaigns efficiently and contribute to revenue growth at NextRoll.

This role is open in San Francisco, New York City, or US Remote locations.

• Oversee and maintain our marketing automation systems, including but not limited to: Marketo, Salesforce, ZoomInfo, and Lean Data.
• Work closely with the sales team to ensure alignment on lead management processes and handoffs.
• Develop and maintain comprehensive dashboards and reports to monitor and evaluate marketing tech stack performance.
• Partner closely with Sales and Operations to continually improve marketing effectiveness, process scalability, and lead-to-closed won optimization.
• Work closely with the wider Revenue Marketing team to strategize and execute campaigns effectively.
• Full ownership over designing and implementing programs that drive improvements to lead quality and conversion rates.
• Manage the integration between marketing automation systems and other essential tools, including CRM platforms.
• Establish and implement best practices for data management and hygiene.
• Monitor, assess, and report on the effectiveness of marketing campaigns.
• Identify and implement improvements in marketing automation processes and systems.

• 9+ years of hands-on experience in B2B marketing, with a strong focus on account-based marketing or marketing operations.
• Proficiency in marketing systems architecture - including but not limited to lead routing, lead scoring, campaign measurement.
• Marketo & Salesforce certified.
• Understanding of data synchronization between marketing and sales systems.
• Data-oriented: Comfortable with digging deep into the data to provide best-in-class governance, integrity, and accuracy.
• Reporting: Provide actionable insights into marketing campaign performance to relevant stakeholders.
• Excellent analytical and problem-solving skills.
• Strong project management skills, working cross-functionally to reach goals.

• Competitive salary and equity.
• 100% employee coverage for medical, dental and vision premiums.
• Short and long term disability benefits at no cost to the employee.
• Basic life and AD&D insurance at no cost to the employee.
• 401K Plan (Pre-tax and Roth).
• 4 weeks of paid time off and work/life balance.
• Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.).
• Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave).
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back.

NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll's technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit nextroll.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.