Product Marketing Manager - Downstream - Abbott Laboratories : Job Details

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum.

Our location in Austin, TX, currently has an opportunity for a Product Marketing Manager.

What You'll Work On

• Serves as the voice of the patient, clinician, and sale rep on development programs. Backs positions and decisions with data and current market knowledge.

• Develops and owns customer requirements, and provides benchmark analysis vs. competitive solutions.

• Performs market research, competitive analysis, forecasting and ROI for justification of features and improvements

• Regularly conducts qualitative and quantitative research that defines an insight-driven product roadmap

• Sets growth vision for therapy area, identifies unmet needs and new markets, advocates for solutions, builds business cases, and secures organizational support for the roadmap.

• Contributes to annual marketing plan by providing segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).

• Leads global commercial launch planning and execution for new products and indications

• Ownership of portfolio lifecycle management including clinical data planning, inventory and pricing strategy, competitive planning, market expansion & exit assessments

• Represents the business during product demonstrations, testing programs, advisory boards, and across various congresses and events.

Required Qualifications

• Bachelor's Degree

• 5+ years of product marketing and commercial launch experience within medical device or similar industry, with at least 2 years of commercial marketing experience.

Preferred Qualifications

• Project management skills—ability to manage complex projects and programs. Ability to pull the appropriate level, functional and geographic functions together to support initiatives

• Self-motivated, team player with learning agility

• Strategic thinker with analytical approach to problem solving and prioritization.

• Understanding of product requirements definition, prioritization, and business case development

• Excellent written and verbal communication, and ability to adapt style and message to various audiences.

• Strong clinical marketing skills – effectively use clinical data to support and drive key marketing claims across a wide variety of customer segments

• Knowledge/experience with customer base – pain management specialists, neurosurgeons, orthopedic spine surgeons

• Experience with implantable devices

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.

The base pay for this position is $95,000.00 – $190,000.00. In specific locations, the pay range may vary from the range posted.