Programmatic Trader - Lenovo : Job Details

General InformationReq # WD00073535Career area: MarketingCountry/Region: United States of AmericaState: IllinoisCity: ChicagoDate: Wednesday, October 23, 2024Working time: Full-timeAdditional Locations: * United States of America - Illinois - ChicagoWhy Work at LenovoWe are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .Description and RequirementsMotorola Mobility, A Lenovo Company, is one of the world's fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it's our people who make this all happen. We are thinkers, risk-takers, and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity, and innovation, we want you to help us define our world of tomorrow. Explore the opportunities and apply today.Motorola Mobility is seeking applications from qualified and experienced programmatic traders, who are familiar with DSP platforms and who will be responsible for set up of programmatic campaigns that the business requires. Other responsibilities include executing programmatic campaigns, from the initial briefing stage through campaign set up, maintenance, optimizations, and final reporting. He/She will need to ensure the health of the campaigns by spending budgets in full while driving the KPIs required by the business. Role and Responsibilities:

• Create Programmatic campaigns from the initial briefing stage through campaign set-up, maintenance, optimizations, and post campaign reporting.
• Ensure the health of the campaigns, spending budgets in full, while exceeding business KPIs.
• Work closely with media teams to provide insights and recommendations that align with or enhance business strategy.
• Own trades in multiple programmatic consoles with a deep understanding of campaign management and optimization strategy (bid management, tactics, data and audience analysis, budget management etc.).
• Set-up and manage campaigns in DSPs; preferred experience in Display & Video 360 (formerly known as DoubleClick Bid Manager). Amazon DSP experience is a plus.
• Work closely with the ad operations and analytics teams for all tagging and reporting requirements.
• Analyze verification data to improve the quality of impressions purchased
• Proactively monitor campaign activity for delivery, ad quality and performance.
• Pull reporting and identify optimization opportunities to implement both in real-time and long term.
• Work across multiple technology platforms including DSPs, Google Ads, Google Analytics etc.

Basic Qualifications:

• Bachelor's degree, preferably in Business Economics, Marketing, Finance, Advertising, or a quantitative field.
• 3+ years of experience as trader
• Prior experience with DSPs and Google Ads
• Previous experience with Display and Video 360 or DoubleClick Bid Manager

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.Additional Locations: * United States of America - Illinois - Chicago* United States of America* United States of America - Illinois* United States of America - Illinois - Chicago