Regional Marketing Director - Arco : Job Details

**ABOUT YOU**

ARCO Design/Build has an exciting opportunity for an innovative, knowledgeable, and passionate Regional Marketing Director responsible for contributing to the growth of our operations in New York, Jersey City, Philadelphia, Baltimore, Richmond, Raleigh-Durham, and Wilmington (NC).

We are ARCO Design/Build, Inc., a premier, full-service, entrepreneurial, and employee-owned design-build construction firm operating in the USA, Canada, and Mexico with more than 30 years of experience delivering a better way to build for our clients. We provide our customers with complete project delivery throughout North America, consistently recognized for our exceptional results, incredible culture, and the industry-leading expertise of our team.

**WHAT WE CAN OFFER YOU**

We are dedicated to the well-being of our associates and are proud to be consistently recognized as a Best Place to Work. Our compensation and benefits package not only supports our associates and their families but benefits local communities and communities around the world.

+ Industry-leading performance-based bonus program

+ Employee Stock Ownership Program (ESOP)

+ Traditional and Roth 401k

+ Tuition reimbursement for associates

+ Scholarship for associates children up to $28,000 per child

+ 1-month paid sabbatical after every five years of employment, plus $5,000 for travel

+ 15 business days of PTO+8 paid holidays+1 floating day

+ 1-week paid volunteer leave each year

+ Family Planning support

+ 12 weeks of paid Maternity leave

+ Medical, dental, and vision insurance

At ARCO, our first core value is to treat people fairly and do the right thing. We are committed to building and sustaining a culture that supports diversity and inclusion. We are proud to be a drug-free workplace and an equal opportunity employer, and all qualified applicants will receive consideration for employment.

From recruiting, training, and hiring practices to selecting our subcontractors, we understand that diversity of all those involved in the construction process enhances our ability to deliver the best solutions to our customers. We hire the best and the brightest from across the country constructing a team of experts in architecture, design, engineering, project management, and business services.

**A DAY IN THE LIFE**

+ Acting as a trusted member of our leadership team in driving profitable growth for our firm

+ Conducting market research to understand regional trends, customer behavior, and competitive landscapes to convert marketing intelligence into market share

+ Collaborating with external vendors, such as market research firms, promotional companies, photographers, videographers, and printers to execute regional marketing campaigns and events, ensuring alignment with corporate branding and marketing objectives.

+ Conceiving and executing print and digital marketing campaigns in collaboration with regional leaders, including business development, and market outreach to ensure alignment with overall objectives.

+ Managing and orchestrating company trade shows, overseeing all stages to include selecting the right trade shows for our marketing strategies, overseeing booth design to include high quality visuals and branding, managing vendor engagement, creating compelling promotional materials, training staff for effective communication and lead capture, developing targeted networking and lead capture strategies, and managing post-event engagement and analysis.

+ Collaborating with our Talent Marketing Specialist on regional recruitment initiatives, including efforts related to college recruitment and full-time positions.

+ Work with and oversee our Corporate Events Management team to plan and execute client trips, industry events, outings, groundbreakings, ribbon cuttings, and other special events to drive consistency of our brand.

+ Manage the ideation, content creation, and strategic implementation of an effective public relations strategy using various channels, such as press releases, social media, and events, to convey messages to the right audiences.

+ Collaborate with implementation/support teams (public relations, communications, creative services, and digital marketing) in our ESOP and counterparts in the ARCO enterprise

+ Manage a marketing team to support 7-10 regional operations - 15 to 25% travel required.

**NECESSARY QUALIFICATIONS**

+ 8+ years of strategic B2B marketing experience; Technical service industry experience considered a plus

+ Bachelors Degree in Marketing, Strategic Marketing, Communications, or other related degree

+ Masters Degree in Marketing Leadership, Branding & Marketing, Strategic Marketing Management, or other related degree considered a plus

+ Digital Marketing Expertise: Skilled in developing and implementing Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media advertising and remarketing, and programmatic advertising activities

+ Tech-Savvy: Proficiency in marketing automation software (e.g. Salesforce, Pardot, Google Ads & Analytics, Hubspot, etc.), Adobe Creative Suite, and other relevant tools.

+ American Marketing Association (AMA) and/or Digital Marketing Institute (DMI) Certifications preferred, but not required

+ Proficient in Adobe Creative Suite, Microsoft Office, Salesforce, Pardot, Google Ads & Analytics, Hubspot, or similar marketing related software

+ Experience leading, managing, training, and inspiring a team of marketing professionals

+ Expertise in utilizing data-driven solutions, technology-enabled processes, and online-mediated interactions with customers

+ Must thrive in a self-directed and fast-paced environment - being proactive in anticipation of business needs

+ Proven track record of utilizing progressive marketing strategies to create brand-obsessed customers in a target market

**MAKE YOUR MOVE**

We are proud to be one of the fastest-growing, privately-owned companies in America, celebrating over 30 years of experience as design-build experts. We have completed over 5,500 design-build projects across 48 states and 38 major cities nationwide. We ranked #3 on the ENR Top 100 Design-Build Firms list, and #17 on the ENR Top 400 Contractors list in 2023. Most importantly, our clients like us, trust us and want to do business with us. We are looking for people with the same enthusiasm, passion, and respect for the hard work that brought us to where we are today. Are you a person that can make a difference at ARCO? If the answer is, Yes! we look forward to meeting you.

_ARCO does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies without pre-approval from ARCOs Human Resource team. Pre-approval is required before any external candidate can be submitted. ARCO will not be responsible for fees related to unsolicited resumes and for candidates who are sent directly to our hiring managers._

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