Reputation Associate - RPM Living : Job Details

Overview

Looking for something different? We ARE that something different at RPM Living. Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus... we show you the way to success.

The position: The Reputation Associate will provide strategic support and management of reputation/review channels.

Responsibilities

* Continually collaborate with Marketing team to improved user experience and marketing processes across all initiatives

* Monitors online ratings and reviews platforms , Facebook, Google My Business, ApartmentRatings.com, Yelp, etc.)

* Respond to daily reviews through the SoCi review dashboard

* Builds property reputation while addressing negative feedback and reviews in a timely manner. Collaborates with Operations teams to enhance quality of online presence and align social and reputation strategy with property objectives

* Creates best practices for reviewing, compiling and analyzing property-level surveys and online feedback from social and reputation channels

* Creates and executes strategic engagement and reputation campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and qualitied traffic to the communities

* Measure and track effectiveness of all reputation and social marketing campaigns and initiatives

* Compile and complete related marketing reports and audits on an ongoing basis as requested

* Assist Marketing Managers with set ups for Enhanced Yelp Profile, Modern Message, SoCi social media dashboard, and RPM Reputation Management

* Send reputation onboarding email for every community that enrolls in RPM Reputation Management using the provided template and attach the RPM Reputation Management Services Guides along with the Training Guide

* Send onboarding emails for Yelp Enhanced Profile and SoCi social media dashboard with the provided templates

* Captures, produces and shares customer and employee reviews in testimonial format across a variety of channels

* Assists with content creation for social media as it relates to reputation management that drives property goals and marketing KPIs.

* Develops and maintain consistent property branding and tone of voice among review platforms

* Reporting:

* Download all monthly reports distributed by SoCi and save in designated SharePoint and Dropbox folder

* Post SharePoint and Dropbox links on FUSE for monthly reporting

* Post Monthly SoCi Superstars ranking in FUSE

* Collaborates with Digital Marketing Manager to compile and deliver reporting on traffic, engagement, and performance to KPIs

* Assist with providing Marketing Managers with updates on set ups via email and Monday.com

* Marketing projects as assigned by supervisor and marketing team leaders

* Additional marketing-related duties as assigned and needed

Qualifications

* Associate degree or equivalent from two-year college or technical school; or six months to one year related experience and/or training; or equivalent combination of education and experience

* Minimum of three years' experience in Property Management, with sales experience

* Travel