Responsible Media Planner - General Motors : Job Details

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits. Join GM as a Responsible Media Planner! General Motors seeks a visionary team member to champion inclusive and impactful media strategies while optimizing investments that align with our mission of driving the world forward. An ideal candidate will play a pivotal role in ensuring our media approaches reflect an array of consumer audience segments, while delivering measurable results. Key Responsibilities:Strategic Media Planning: Develop and implement comprehensive media strategies that prioritize diverse audiences and inclusive storytelling across all platforms. Investment Optimization: Support the allocation of media investments to ensure maximum ROI and alignment with GM's values of sustainability and social impact. Partnership Development: Cultivate and maintain relationships with div...Media Planner, Media, Planner, Motors, Automotive, Business Services, Investment