This range is provided by Young Days. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$110,000.00/yr - $130,000.00/yr
We're seeking a data-driven Retention Marketing Manager to develop and execute strategies that increase customer lifetime value and drive repeat orders across our digital and retail channels. This role will own our post-purchase customer journey through email, SMS, and other marketing channels, helping customers find more ways to wear Young Days.
At Young Days, we create fun, well-made clothing that kids won't want to take off—and parents will be glad they don't have to. Our designs combine playful style with lasting quality, making everyday wear joyful.
Key Responsibilities
Develop and execute comprehensive retention marketing strategies to increase repeat orders, customer lifetime value, and overall retention metrics across both ecommerce and retail customersOwn and optimize our email marketing and SMS programs, including segmentation, automation flows, and campaign calendars that inspire customersDesign and implement personalized customer journeys based on previous products, order history, and engagement patternsAnalyze customer data to identify opportunities for targeted retention campaigns, such as restocking best sellers, expanding prints to new silhouettes, and gift-giving occasionsPartner with our creative team to develop compelling content that showcases Young Days and inspires customers to buy moreMonitor and report on key retention metrics including repeat purchase rate, customer lifetime value, cross-channel conversion, and channel-specific performanceTest and optimize campaigns through A/B testing, cohort analysis, and other data-driven methodsCollaborate with retail, product, customer service, and design teams to ensure a cohesive omnichannel customer experienceRequirements
Essential Qualifications
4+ years of experience in retention marketing, CRM, or similar roleProven track record of improving customer retention metrics and driving revenue growthStrong experience with email and SMS marketing platforms (e.g., Klaviyo, Braze, HubSpot)Excellent analytical skills with ability to derive insights from customer dataStrong understanding of customer segmentation and lifecycle marketingProficiency in analyzing and reporting on marketing metricsExperience with omnichannel marketingPreferred Qualifications
Experience in apparel, children, or DTC brandsStrong experience with Klaviyo and ShopifyKnowledge of marketing automation and CDP platformsFamiliarity with A/B testing and statistical analysisUnderstanding of personalization and recommendation enginesExperience with predictive analytics and customer behavior modelingBackground in brick-and-mortar to digital conversion and vice versaEqual Opportunity Employer
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion
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