Sales Director (California Cannabis Industry) - Vangst : Job Details

The Role: Sales Director, (Full-time)

Location: California (Remote/Hybrid)

Salary: $100k-$120k + commission incentives

Position Overview:

Our client seeks a dynamic and results-driven Director of Sales in California to lead and execute the sales strategy for a multi-state cannabis cultivation and genetics company. The Director of Sales will play a key role in expanding the California market share, overseeing sales operations, and driving profitability across California. This position requires a strategic thinker with strong leadership skills, the ability to mentor and manage a high-performing sales team, and a commitment to fostering client relationships.

About our Client:

Our client, based in Los Angeles, is a premier cannabis cultivation company known for producing some of the most sought-after genetics in the industry. With a reputation for innovation and quality, Our Client focuses on hand-crafted cultivation techniques, consistently delivering high-potency and award-winning strains. As a multi-state operator, the company is expanding rapidly, offering exciting growth opportunities. Joining our client means being part of a team that values creativity, cutting-edge cultivation methods, and a commitment to excellence in cannabis production. This is an ideal place for individuals passionate about driving the future of premium cannabis.

Key Responsibilities:

• Strategic Sales Leadership: Develop and implement a comprehensive sales strategy aimed at market expansion and sustainable profitability. Introduce innovative approaches to increase market share within the region.
• Regional Sales Oversight: Lead and manage sales operations across multiple locations in California, ensuring sales targets are consistently met or exceeded.
• Team Leadership & Development: Recruit, train, and mentor a high-performing sales team, providing ongoing coaching to foster talent development and enhance overall performance.
• Performance Management: Conduct regular performance reviews, set clear objectives for team members, and guide the process to meeting individual and team goals.
• Market & Sales Analysis: Collaborate with executive leadership to review sales performance, identify market trends, and explore new growth opportunities.
• Cross-Functional Collaboration: Partner with corporate departments such as Operations, Marketing, and the executive team to ensure best practices are followed and to recommend process improvements.
• Client Relationship Management: Maintain strong relationships with new and existing clients through collaborative efforts to ensure client satisfaction and long-term partnership success.
• Key Account Management: Oversee relationships with key accounts, ensuring alignment with company objectives and delivering a high level of client satisfaction.
• Additional Duties: Perform other tasks as needed to support the company's overall goals.

Qualifications:

• Experience: Minimum of 4 years in a Sales Manager or senior sales role, with a preference for those with experience serving as a Regional Sales Manager driving new business and maintaining current clientele. (An established book of business with California Dispensaries is preferred.)
• Leadership: Proven ability to lead, motivate, and develop sales teams to achieve outstanding results.
• Location & Travel: Based in California with the ability to travel within the state (20-40% travel, occasionally).
• Flexibility: Willingness to respond to client or team needs, including evenings or weekends, as required.
• Analytical Skills: Strong ability to measure and analyze key performance indicators to drive data-informed decision-making.
• Communication: Excellent communication skills, with the ability to engage effectively across all levels of the organization.
• Problem-Solving: Exceptional multitasking, time management, and problem-solving abilities to ensure success across local branches.

This is an exciting opportunity for an experienced sales leader looking to make a significant impact in the fast-growing cannabis industry. If you're passionate about driving sales success and expanding market reach, we encourage you to apply!

About Vangst:

Vangst is the go-to talent marketplace for cannabis businesses, providing on-demand gig workers and full-time employees with the skills and credentials needed to succeed in this rapidly growing industry. We're proud to work with over 1,200 of the top cannabis companies and have been recognized as one of Fast Company's Most Innovative Companies.

Our mission is to fill every job in the cannabis industry and provide equal employment opportunities to all employees and applicants, without discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

At Vangst, we're committed to creating a workplace that values diversity, equity, and inclusion. This policy applies to all aspects of employment, from recruiting and hiring to promotion, training, and termination. We're backed by top investors like Lerer Hippeau, Colle Capital, Level One Fund, and Snoop Dogg's Casa Verde Capital, and our headquarters are located in Denver, CO.