Senior Account Director CRM - T&Pm : Job Details

T&Pm is one of the world's leading full-service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience, customer and technology specialists from across our marketing practices. The performance mindset of these teams optimizes to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver ‘&mplified Creativity' to solve their business and brand challenges seamlessly, creatively, and efficiently.

Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That's why we do our best to build strong communities around them, provide the best possible opportunities for them to develop & grow, and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

We are looking for a Senior Account Director from a Customer Engagement agency background with the experience to support us as we grow our Customer offering in the United States and beyond.

This is a key role for us, with scope and headroom for rapid development for the right candidate

The role will work alongside our Customer Strategy Director to establish key senior client relationships across multiple business functions of a household entertainment brand and help develop strategies that make an impact to their bottom line . You will relish the opportunity to build out the team, establish working practices, help on-board marketing technology, and deliver best-in-class customer programmes across North America. Key Responsibilities:

• Able to lead a tight core team that delivers great customer strategy and creative work

• Confident and experienced communicator across all levels of Customer & CRM client levels

• Experience in developing and leading efficient processes that are consistently implemented to deliver high quality customer programmes and creative work

• Able to identify opportunities to share work from the global customer practice and drive growth of the account and US customer ambition

• Able to identify skills and resource needs within the team and comfortable working with Senior T&Pm leadership to address those needs

• Has an understanding of how data and technology can combine to deliver more personalized experiences

• Experience working with marketing platforms like Salesforce marketing cloud and ideally with briefing tools like Taxi

• Lead the day-to-day relationship with the client and gives clear, decisive and thoughtful direction on individual projects.

• Works with an integrated content studio team and identifies opportunities to use content to drive new customer initiatives

• Manages the team on development of short term project briefs and is highly involved in the longer-term customer strategy initiatives

• Think beyond the day-to-day to next 6 months and plans for longer term opportunities.

• Be proactive in understanding other areas of the clients business to identify opportunities and dependences on workstreams

• Able to take appropriate corrective measures if necessary

• Able to sell the benefits of a data-driven approach

• Ensure resource is used efficiently at the right time and helps internal departments plan for what's ahead effectively.

• Solve most problems themselves but also highly effective at managing upwards.

• Leads the agency relationship with other agency partners and meets with them regularly.

• Work the integrated client lead to plan financial objectives and growth targets. Identifies out of scope opportunities and negotiates project fees with clients where appropriate. Responsible for ensuring that agreed scope and fee align and will work with client lead to adjust

• At least 5 years working in a customer role agency side

• Extensive CRM experience – at a strategic and operational level , including development of lifecycle programmes and personalisation

• Whilst entertainment sector experience and subscriptions is not essential, you should have an interest in the category and an understanding of the challenges taking place in the sector

• Experience of delivering campaigns using a marketing technology / email marketing tool (Salesforce, Adobe, etc)

• Meticulous attention to detail

• Organized and methodical with excellent time management skills to manage tight deadlines

• Confident communicator – both written and verbal (including presentations)

Team WPP embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

WPP is strongly committed to creating a diverse, equitable, and inclusive workplace environment. We're an equal opportunity employer—we'll consider all qualified applicants for this position without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The pay range for this role is $140,000-$155,000. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.

Applicants must be legally authorized to work in the United States