Senior Account Manager - Godfrey Advertising : Job Details

Godfrey is a leading B2B agency seeking an experienced Senior Account Manager to join our team. As a Senior Account Manager, you will develop and lead client relationships and oversee a variety of marketing programs and campaigns for our B2B clients in complex industries. Who You Are:

• Driven by the opportunity to build and nurture client relationships.
• Experienced in leading and shaping marketing programs with a results-driven approach.
• A highly organized and effective communicator that can deliver clear client presentations and internal team direction.
• Able to collaborate cross-functionally with a variety of agency roles to deliver on client objectives.
• Have a strong understanding of B2B marketing strategies, trends, and best practices that drive strong business outcomes.

Key ResponsibilitiesClient Relationships and Financial Success:

• Research, plan propose and manage marketing programs, under the supervision of an Account Director.
• Manage and grow a group of accounts with sustainable, annual revenue in excess of $1,000,000.
• Build strong relationships with clients and work effectively with internal teams.
• Collaborate with diverse stakeholders at client organizations, delivering presentations, providing education, and effectively selling solutions to meet their needs.

• Manage projects from start to finish, including estimating, monitoring budgets, agency margins and client billing.
• Maintain the profitable short and long-term growth of existing accounts; be willing to contribute to the acquisition of new accounts.

Strategy and Planning:

• Work closely with strategists to formulate marketing communications strategies and plans aligned to client goals.
• Serve as a consultative partner and subject matter expert for clients, delivering innovative, strategic solutions that achieve measurable results and elevate business performance.
• Oversee the development of client marketing campaigns and plans, including presenting to client stakeholders to ensure alignment on expected outcomes.
• Implement and manage plans that utilize a range of marketing tactics for clients across a variety of B2B industries.

Project Oversight:

• Prepare client proposals on a range of marketing projects and programs.
• Define project details, major deliverables, and milestones; determine tasks and project schedules.
• Work with the traffic team to create and maintain project schedules and estimates to accommodate client/project scope changes.
• Track budget and timeline performance; communicate changes internally and with clients as needed.

Qualifications

• BA/BS required. Concentrations should include one or more of the following: communications, marketing, advertising, liberal arts. Foreign language study and proficiency a plus.
• 7+ year(s) of experience in marketing communications with at least 3 of those years working on substantial programs.
• Understanding of, and devotion to, the principles of integrated marketing and marketing communications.
• Experienced or enthusiastic about digital marketing technologies
  • Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Prior experience with project management software is preferred

At Godfrey, we are guided by 5 core values that all team members are expected to embrace: Fascination, Drive, Partnership, Transparency and Community. By following these principles, we have become the driving force behind many B2B brands' success stories. And as a Senior Account Manager you will have the opportunity to craft and manage marketing programs for clients who are delivering world changing work.