Senior Creative Strategist - The Vantage Group : Job Details

Interesting is Shaping the Future of Social Media Advertising?

Our client is a leader in the world of data-driven social media advertising, with a proven track record of over $1 billion in ad spend for major direct-to-consumer (DTC) brands!

• Are you a creative strategist who thrives at the intersection of data and creativity?

• Do you want to work with some of the world's top brands, helping them craft performance-driven ads that engage and convert?

• If so, this opportunity could be your next career-defining move.

• As a Senior Creative Strategist, you will be at the forefront of developing innovative ad strategies, working closely with production teams to turn insights into impactful video and static ads.

• You'll shape campaigns that drive client revenue growth and set new standards in digital marketing, all while collaborating with a passionate, high-performing team.

About the Company:

• This company has revolutionized video marketing by specializing in data-driven, high-performance advertising content tailored for social media platforms.

• They're known for their pay-for-performance model, where clients only pay if the ads outperform anything else they've run. This unique approach has led to strong, lasting client relationships and high retention rates.

• With a diverse client base spanning industries such as fashion, beauty, health and wellness, food, fitness apps, and financial services, they bring unparalleled expertise to every project.

• By leveraging advanced analytics and rapid experimentation, they quickly identify what resonates with audiences, driving an average 80% increase in client investment.

Responsibilities:

• Develop and execute creative strategies that drive client success:
• Utilize data, research, and creative insights to inform strategy.
• Analyze advertising data from platforms like Meta Ads Manager and TikTok Ads Manager.
• Conduct consumer, product, and competitor research.
• Collaborate with production teams to produce engaging video and static image ads.
• Write scripts and copy that align with the overall creative strategy.
• Provide and implement feedback to refine creative outputs.
• Continuously analyze results from creative tests and iterate on strategies to improve performance.

Weekly strategic account planning:

• Take responsibility for the strategic planning of 1-3 client accounts.
• Identify top-performing concepts using data-driven insights.
• Stay up-to-date on effective trends and concepts within the social media ecosystem.

Required Skills and Qualifications:

• 5+ years of experience in performance marketing or direct response advertising.
• Proven track record in creating social media digital ads, especially in beauty, fashion, or wellness.
• Strong understanding of social media platforms, including Instagram, TikTok, and Facebook.
• Hands-on experience with ad management platforms like FB Ads Manager, TikTok Ads Manager, YouTube, or Snapchat.
• Ability to analyze data, draw actionable insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to clearly present complex ideas.
• Strong project management skills, with the ability to manage multiple projects and meet deadlines.
• Adaptable and able to thrive in a fast-paced, evolving industry.
• Comfortable using Google Suite (Gmail, Docs, Sheets, Slides).

Location:

• Downtown Los Angeles, CA (Hybrid) – The role offers a blend of in-office and remote work flexibility, with in-person collaboration 1-2 days per week.

Compensation and benefits:

• The expected range of starting pay for this role is $100,000 – $115,000 annually plus a great bonus!
• 100% Employee Covered Medical, Dental Insurance
• Unlimited PTO and Paid Sick Leave
• 401k with Matching
• Annual Education and Training Stipend
• Remote Work Flexibility Stipend
• Paid Parental Leave (up to 12 weeks)
• A Creative, Collaborative Work Environment
• Personal Coaching for Career Growth

Why Join?

• Imagine working for a company that has quietly become the largest producer of social media ads in the USA, responsible for over $1 billion in ad spend and trusted by some of the biggest names in fashion, health, and tech.

• You'll have the chance to innovate, collaborate, and see the direct impact of your creative strategies on client success.

• If you're looking for a role where you can blend analytical thinking with creative execution, this is your opportunity to make a mark and be part of a team that's shaping the future of digital advertising.