Senior Data Analyst - Digital Matter : Job Details

The Company Digital Matter is a leading data and digital media consultancy that empowers brands to take control of their digital marketing. We provide consulting and services in the areas of business transformation, privacy-first data strategy, and digital media buying. The Role We're seeking a Senior Analyst who thrives on tackling complex challenges with analytical finesse. In this role, you'll collaborate closely with our internal media and consulting teams, turning ambiguous problems into clear, data-driven insights and actionable solutions. Your ability to gather, interpret, and analyze diverse data sets will be key in shaping our clients' success. This is a hybrid role based in NYC. Responsibilities

• Dive deep into client and external data to uncover growth opportunities with significant impact
• Inform media planning strategies by recommending optimal campaign approaches, audience targeting tactics, and effective measurement frameworks
• Independently craft and present insightful analyses of campaign performance, ranging from comprehensive reports to detailed audience segmentation, bid strategies, experimental outcomes, creative assessments, and landing page optimizations
• Derive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
• Collaborate with our Business Intelligence Engineering team to refine our analytics roadmap, ensuring efficient data extraction, integration, and delivery
• Assist internal teams in building out client decks - providing visualization of data and the story it tells

Requirements

• 5+ years of experience in an analytics role
• 3+ years of experience supporting management consulting, retail, marketing and/or media stakeholders, understanding their needs and delivering actionable insights
• Demonstrated track record of delivering impactful data visualizations and translating complex data into actionable insights that drive measurable improvements
• Bachelor's degree in Computer Science, MIS, Business Analytics,Mathematics, Econometrics, or a related field
• Proven expertise in developing and applying predictive models and advanced statistical methods
• Strong proficiency in experiment design, multivariate testing frameworks, and optimization strategies
• Exceptional skills in SQL and Excel, with the ability to handle large datasets and perform complex queries
• Experience with programming languages such as Python or R

Nice to Have

• Familiarity with data warehouses such as Snowflake and AWS

$90,000 - $110,000 a year What We Offer Competitive salary + year-end bonus tied to performance Full coverage health insurance including Medical, Dental, and Vision 401K with company contribution Unlimited vacation days Paid parental leave Digital Matter cell phone plan