Senior Digital Marketing Specialist - COACT Associates : Job Details

Reports to: Manager of Operations

Responsible for strategic thinking, planning, executing, overseeing, and analyzing digital marketing campaigns and paid advertising for COACT and our clients.

Principal Duties and Responsibilities

Digital Strategy & Campaign Management

• Works with teams to outline and plan digital marketing campaigns throughout the year.
• Ability to adapt and pivot campaigns due to data review and strategic learning.
• Experience with industry-leading marketing platforms such as Marketing Cloud, Hubspot, VBOUT.
• Executes market-facing touchpoints to various segmented audiences
• Works closely with the Account Executives to review overall content strategy for digital campaigns.

Client Campaign Leadership

• Client facing Account Executive for a portfolio of clients.
• Formulates, oversees, helps implement and deliver all elements of assigned client projects.
• Manages and consults with assigned clients on marketing and sales related projects.
• Plans and manages project schedules related to assigned client activities.

SEO / SEM

• Provides detailed insights into keyword research and content strategy for SEO campaigns and implements that research into deliverables that support our client's SEO goals.
• Creates long-term strategy for search engine optimization and day-to-day deliverables that support our identified goals.

Content Creation

• Author, edit, and proofread written copy for content marketing activities related to each client's business growth campaign.
• Includes website copy, online ad placements, email, social media, print, and direct mail.
• Optimize content using relevant keywords and other strategies to achieve SEO goals.

Digital advertising strategy, execution, and reporting

• Creates, places, oversees, and analyzes strategic paid advertising campaigns through Google Ads, Bing, LinkedIn, Facebook, and Instagram ads.
• Monitors bidding and competitors to ensure effective budget spend.
• Creates a testing environment for continuous learning by leveraging methodologies like A/B testing on email subject lines, ads messaging, and landing pages.
• Develops and maintains appropriate digital marketing and paid search processes.
• Ensures tracking, reporting, and conversion goals are installed and performing to desired rate.
• Creates and manages reports that are shared with the team and clients. Clearly communicates results with clients and makes recommendations through analyzing digital advertising data.

Required Knowledge, Abilities and Skills

• Proven experience with strategic paid advertising and digital marketing campaigns.
• Experience writing copy, developing content, editing, and proofing with a keyword strategy in mind.
• Experience in data analytics and reporting on results of SEO and digital advertising campaigns.
• Impeccable writing and oral communication skills.
• Knowledge of general computer hardware and software applications and excellent computer skills (Word, Excel, Google Docs, etc.)
• A self-starter with a high level of energy and motivation, and able to learn and work effectively in a fast-paced, team-oriented environment.
• Highly developed planning, organizing, and time management skills with attention to detail, quality, and timeliness.

Education and Experience Requirements

• This position requires a bachelor's degree in Marketing, Economics, Data Analysis, Media Management, or related field, and a minimum of 3 years related experience. A graduate degree in a related field is desirable.