Senior Digital Marketing Specialist - General Electric : Job Details

At GE Appliances, a Haier company, we come together to make good things, for life. As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? We are seeking a driven eCommerce Sales & Promotions Manager to lead our digital sales strategy for major and countertop home appliances on private access sites. This role will shape and execute our eCommerce approach, utilizing digital channels like email marketing, promotions, and site marketing, while overseeing multiple sales channels. Key aspects of the role include data analysis, guiding marketing decisions based on ROI, and managing digital projects from conception through launch. The ideal candidate will be forward-thinking, keeping up with digital trends, defining and tracking KPIs to drive performance. Position Senior Digital Marketing Specialist Location USA, Louisville, KY How You'll Create Possibilities Key Responsibilities

• Achieve Sales and KPI Targets: Develop, recommend, and implement strategies to improve metrics such as traffic, conversion, and overall sales.
• Consumer Experience Focus: Drive projects to enhance consumer experience, while being accountable for project timing, budget, and sales results.
• Promotional Analysis and Reporting: Prepare executive summaries for leadership, offering insights and recommendations.
• Promotion and Design Leadership: Lead promotional campaigns, including A/B testing, overseeing MAP/PMAP pricing, financing programs, and coordinating with the Design Team for creative elements.
• Content & Package Management: Manage site content and product offerings to optimize consumer engagement and sales.
• Strategic Roadmap Development: Create and prioritize strategic plans to align with goals in a dynamic, competitive marketplace.
• Cross-Functional Collaboration: Work closely with agencies and internal teams (Digital, Pricing, Design, Product, Legal, Communications, and PR) to ensure cohesive consumer messaging.
• Data-Driven Decision Making: Use data analytics to identify growth opportunities and maintain a strong ROI focus.
• Stakeholder Engagement: Communicate the vision and results to business leaders and key stakeholders.
• Test & Learn Approach: Drive a Test and Learn approach to continuously improve strategies and outcomes.
• CRM Leadership: Lead CRM efforts to connect with a large, opted-in consumer base, including acting as a dotted-line manager for an intern overseeing email execution.
• Revenue Responsibility: Manage multiple channels within the private sales platform, overseeing millions of dollars in revenue.
• HQ & Call Center Liaison: Serve as a point of contact between HQ and the Call Center to ensure seamless communication.

What You'll Bring to Our Team Requirements:

• Bachelor's degree in Business, Marketing, or related field from an accredited institution.
• At least 5 years of experience in Marketing, eCommerce, Analytics, and/or Project Management.
• For external candidates, prior eCommerce experience is required.
• Proven ability to develop, manage, and execute project plans.
• Financial acumen to analyze data for informed decision-making with a strong ROI focus.
• Exceptional problem-solving skills, with experience leading in a matrixed environment.
• Excellent communication skills, both verbal and written, with strong presentation abilities.

Preferred Qualifications:

• Proficiency in Google Analytics and GE financial reporting systems.
• Consumer-focused mindset.
• Experience in contract negotiation and purchase order management.
• Strong data analysis skills, particularly in Excel.
• Master's degree in Marketing, Business, or Finance, or equivalent experience.
• Account management experience with customer interactions.
• Familiarity with Salesforce and Oracle EBS platforms.

#LI-DL1 Our Culture At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization. GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to [email protected]