This Senior Director, Content oversees all content strategy, production, and distribution for the San Francisco 49ers and Levi's Stadium. This position is responsible for oversight of all fan-facing communication on owned channels and will be accountable for growing the fan base, deepening engagement with current fans, driving revenue, and maintaining positive brand perception through a robust content strategy.
Job Responsibilities
Develop and implement the content strategy for the San Francisco 49ers and Levi's Stadium, including messaging/campaign plans, editorial calendars, channel mix, cadence, tone, and KPIs. Based on the content strategy, develop and implement tactics to grow reach, deepen engagement, and drive revenue.Oversee all content production teams, including video, social, photo, podcast, and written content. Ensure all production teams are producing content efficiently, in alignment with channel management teams, and in service of the broader content strategy.Oversee all channel management teams, including social, web, mobile app, podcasts, SMS, push notification, and email. Ensure all channel management teams are working to optimize individual channels and cross-channel. Ensure channel teams are working in alignment with content production teams and in service of the broader content strategy.Serve as the primary contact for internal (e.g. ticketing, servicing, integrated marketing, corporate comms, football comms, stadium operations) and external (e.g. broadcast media partners, event promoters) parties, ensuring 49ers and Levi's Stadium channels are being leveraged and optimized to achieve various objectives.Drive initiatives to support ticket sales and corporate partner activation. Develop new corporate partner assets and regularly update ratecards for existing assets.Provide editorial assistance and quality assurance for all content.Serve as a resource to support content production or channel management, including shooting, editing, and posting content, as needed.Manage resource allocation and coverage plans, including travel assignments and logistics.Provide scheduled and adhoc content KPI reports, insights, and best practices.Manage and optimize the content budget, including full-time and part-time/freelance staff, production, paid media, equipment, software, licensing, and travel.Other duties as assigned.Job Requirements
Ability to thrive in a fast-paced environment.Ability to foster a collaborative and positive work environment.Ability to focus on a speaker using verbal and non-verbal clues to understand their message, comprehend the information and respond thoughtfully.Demonstrates ability to effectively build a network of contacts at all levels within the industry and in the community, both internally and externally.Ability to create and implement changes and plans while maximizing employee adoption and engagement.Ability to promote a flexible and accommodating environment which accepts and appreciates viewpoints and expertise that all stakeholders bring to the work environment.Ability to lead people through processes towards agreed-upon objectives in a manner that encourages participation, ownership and creativity by all those involved.Ability to provide constructive feedback and advice in order to help others develop their skills and abilities.Recognizes personal bias and others' tendency toward bias and takes measures to mitigate the influence of bias in business decisions.Education and Experience:
At least 10+ years' relevant work experience; or an equivalent combination of education and experience.Experience with Microsoft Suite including Excel, Outlook, PowerPoint and Word.Experience with Great Plains, Adobe Pro and FloQast.Experience with Sprout Social or other similar social publishing, listening, and analytics platforms.Physical Demands and Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. The employee will be sitting in a typical office environment the majority of the time. The employee is frequently required to sit, use hands or fingers, handle or feel objects, tools, or controls and reach with hands and arms. The employee is regularly required to talk or hear. The employee is occasionally required to stand and walk. This position requires the ability to work extended hours and/or weekends.
Travel: 10-15% of intra and interstate travel requiring overnight stay is expected for this position.
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