Senior Director, Demand Generation & Digital Marketing - First Mile Group : Job Details

Alloy is where you belong! Alloy solves the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Banks and Fintechs turn to Alloy to take control of fraud, credit, and compliance risk, and grow with the clearest picture of their customers. Through our values: Be Bold, Get Scrappy, Collaborate, and Celebrate Our Differences, we are creating a workplace where you can grow, thrive, and belong. See how we've been continuously recognized and named one of Inc.Magazine's Best Workplaces, Forbes America's Best Startup Employers, Best Fintech to Work for by American Banker, year after year. Check out our investors and read more about us here. Why we're hiringAlloy is seeking a world-class Senior Director, Demand Generation & Digital Marketing to own our holistic demand generation and digital marketing strategy and lead us into our next phase of growth. Reporting directly to the CMO, this role will own full-stack pipeline generation and will rally the sales, product, and marketing teams around an integrated strategy. This highly collaborative, data-driven, and experienced leader will work cross-functionally to create, execute, and measure global demand generation programs, with an eye toward experimentation and optimization across every phase of the customer journey.What you'll be doing The Senior Director, Demand Generation & Digital Marketing will be responsible for developing and executing comprehensive digital marketing strategies to drive engagement, quality leads and pipeline, and support revenue growth. The successful candidate will be both a strategic thinker and a “roll up your sleeves doer” with a deep understanding of lead generation, digital marketing channels, and data analytics. As the Senior Director, Digital Marketing & Demand Generation, you will:Develop and execute a robust demand generation strategy that aligns with business goals and drives brand awareness, high quality leads, increased pipeline, and revenue growthOversee the planning, execution, and measurement of demand generation programs, including events and field marketing, ensuring they meet performance targets and deliver ROIPartner with internal stakeholders and collaborate across Marketing, Sales, Product, and RevOps teams to align demand generation efforts with business goalsManage and collaborate with external agencies to ensure effective campaign execution and optimization across channelsUtilize data analytics to monitor and optimize the performance of demand generation activities and program efficiency, providing regular reports and insights to stakeholdersOversee and optimize our lead-scoring and lead-gen process in close collaboration with Sales and RevOpsOversee field marketing (hosted and industry events) and webinars Manage the demand generation budget, ensuring efficient allocation of resources and maximizing the impact of marketing spendInform and optimize our marketing technology stack to support new and expansion revenue effortsHire, grow, manage and lead a team of high-performing marketing professionalsWhat we're looking forAlloy is looking for a highly collaborative, data-driven, and seasoned leader. You are excited about building programs and teams from the ground-up, possess an entrepreneurial mindset, are passionate about leading people, and take deep accountability and ownership of your work.At least 7-10 years of experience with a proven track record of driving demand generation and pipeline growth in a B2B or SaaS technology environment Strong, hands on expertise across digital marketing channels, including paid (SEM, programmatic, paid social, etc.) and organic (SEO, email, etc)Experience optimizing websites for usability and business outcomesProven experience driving both high velocity (low touch) and ABM (high touch) digital programsPrior field marketing and event experience Natural leadership abilities with prior experience building, leading and managing high-performing marketing teamsProficiency in marketing automation platforms (e.g., Marketo, Hubspot), CRM platforms (e.g. Salesforce) and analytics tools (e.g., Google Analytics)Strong analytical skills with the ability to interpret data and make data-driven decisionsThe agility and energy to continually evaluate strategies, programs and make necessary adjustmentsExcellent communication, collaboration and presentation skillsThe following range is based on the scoped level within the organization and only for highly targeted geographies: $225,000-265,000/yearWe're a lean team, so your impact will be felt immediately and opportunities for growth are abundant at our scaling company. If this all sounds like a good fit for you, why not join us?At Alloy, we strive to attract & retain talent by providing compensation that is competitive with other organizations of our size & stage. We are committed to ensuring each candidate has what they need to be successful in their role with a balanced range of compensation, equity, perks & benefits. We actively share our compensation philosophy with employees, with the goal of fostering open and honest dialogue. Finally, we work to administer our philosophy and drive consistency in order to promote equity and monitor the fairness of each outcome.Benefits and Perks Unlimited PTO and flexible work policyEmployee stock optionsMedical, dental, vision plans with HSA (monthly employer contribution) and FSA options401k with 100% match up to 4% of annual employee compensation Eligible new parents receive 16 weeks of paid parental leave Home office stipend for new employeesLearning & Development annual stipendWell-being benefits include access to OneMedical, Headspace, and moreHow to ApplyApply right here! You've found the application!Alloy is proud to be an equal-opportunity workplace and employer. We're committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. We are committed to an inclusive interview experience and provide reasonable accommodations to applicants with visible and invisible disabilities. We encourage applicants to share needed accommodations with their recruiter