Senior E-Retail Manager, Dr. Barbara Sturm - Puig : Job Details

The Brand:

Dr. Barbara Sturm, one of the most sought-after aesthetic doctors in the world, drew on two decades of anti-inflammatory research and practice to create her high performance, ingredient science-focused skincare regimens. Her unique products have achieved cult status with skincare devotees worldwide, and her philosophy of healing the skin has challenged both aggressive approaches and conventional wisdom.

Dr. Sturm has built more than a brand—she has built a lifestyle based on bettering oneself through education and self-care, focusing on your own beliefs and ambition and taking every challenge as an opportunity. Our community and customers are at the core of everything we do and their voices, opinions, and ideas inform each decision we make. Join us and become part of #TeamSturm.

The Opportunity:

Lead digital acceleration and e-commerce strategies for Dr. Barbara Sturm in North America, focusing on optimizing the sales funnel for key retail partners. Drive commercial plans to increase dotcom sales, online traffic, and new customer acquisition while achieving monthly and annual revenue goals.

What you'll get to do:

Performance Analysis & Insights:

• Create and manage a robust KPI tracker to monitor overall performance and address gaps effectively
• Conduct competitive analysis and provide actionable strategies to enhance customer engagement and retailer value
• Obtain brand's ranking information and gather insights using data to refine e-retail strategies and identify growth opportunities
• Expand expertise in market trends and business drivers to optimize strategies for future growth
• Ensure best-in-class execution for launches, sales targets, and portfolio updates, implementing corrective measures as needed
• Strengthen the digital funnel and execute tactics such as affiliate strategies, email marketing, and search optimization to grow awareness, traffic, engagement and conversion

E-Retail Partnerships & Strategy:

• Build strong relationships with top retailer.com teams (Amazon, Sephora, Nordstrom, etc.) to drive Dr. Barbara Sturm business and negotiate visibility within the skincare category
• Develop and execute strategic plans, including promotions, allocations, sampling programs, and omni-channel initiatives to optimize growth and profitability
• Collaborating with global team to ensure flawless execution of content, product pages, visibility, promotions GWP/sample setups, and product launches
• Recommend and implement campaigns and activations for new launches, seasonal moments, and retailer-specific opportunities to elevate brand visibility and achieve sales targets
• Monitor co-op agreements and media performance to improve ROI and new client recruitment

Cross-Functional Collaboration:

• Deliver clear, impactful communication to align internal and external stakeholders
• Collaborate with sales on omni-channel strategies and retailor.com activations as needed
• Partner with marketing, media, and operations teams to align on campaigns, inventory planning, and launch schedules
• Work with the Global ECommerce team to maintain merchandising calendars, content strategies, and best practices across US channels and from other markets

We'd love to meet you if you have:

• Bachelor's Degree in Marketing or other related fields
• 5+ years of eCommerce, retailer.com, or digital marketing experience
• Strong understanding of digital media, data analytics, and competitive market trends
• Experience with top retailers (e.g., Sephora, Nordstrom etc.) and a record of driving brand awareness through content and messaging strategies
• Experience building and running successful advertising campaigns on Amazon
• Skilled in project management, multitasking, and prioritizing in a fast-paced environment
• Proficiency in Microsoft Word, PowerPoint, and Excel
• Agile, creative, and passionate about retail, sales, and digital innovation
• Strong communicator and problem solver with a detail-oriented approach
• Thrives in fast-paced settings and excels in cross-functional collaboration
• Motivated by impact and results with a drive to innovate and push strategic sales agendas

Compensation:

As required by New York State's salary transparency law, effective November 2022, the expected base salary for this position ranges from $125,000.00 - $135,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment:

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig:

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon's, Byredo, Dr. Barbara Sturm, and L'Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.