Senior Manager, Customer Program Planner - athenahealth, Inc. : Job Details

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Senior Manager, Customer Program Planner

We are looking for a Senior Manager, Customer Program Planner to join the Customer Segment Team within our Marketing division. In this role, the Senior Manager, Customer Program Planner will be responsible for planning, managing and executing the strategic initiatives of athenahealth's Thrive program. The Thrive program has been established to transform athenahealth's three-day annual user conference into an ongoing, customer community that increases affinity for our brand and expands the lifetime value of our customers.

The ideal candidate is a dynamic and experienced leader with a proven track record of successfully building and scaling complex, multi-channel programs and partnerships. The Customer Program Planner will work closely with various stakeholders designing and planning end-to-end campaigns that incorporate online and offline channels to tell a congruent story in market. This individual will play a pivotal role in creating a seamless customer experience spanning sales, marketing, product and customer success. Meticulous attention to detail is required to ensure a consistently exceptional customer experience, while meeting ambitious business and financial goals.

Job Responsibilities

• Collaborate with cross-functional teams to define campaign objectives, target audiences, messaging, and key performance indicators (KPIs)

• Oversee the planning and execution of program initiatives across various channels, including but not limited to, live events, webinars, podcasts, emails, social, and web

• Work closely with creative, content, and product marketing to bring the narrative and key messaging to life and ensure cohesive messaging and branding across all platforms

• Serve as the point of contact for internal stakeholders, providing regular updates on campaign progress and outcomes

• Build and maintain strong relationships with key stakeholders across marketing, sales, customer success, product, and partners to gain buy in, drive awareness, and foster collaboration in support of the program

• Establish and track KPIs to assess the effectiveness of program initiatives and make data-driven recommendations for improvement

• Develop and execute communication strategies to promote the Thrive program both internally and externally

Typical Qualifications

• Bachelor's degree in business administration, marketing, or related areas of study

• 7+ years of experience in a senior role such as Marketing, Global meetings, events, or experiential marketing

• Proven track record of planning and executing successful events and experiential marketing campaigns across physical, digital, and virtual mediums

• Experience in the healthcare, health tech or similarly regulated environment preferred

• Ability to execute senior leader-endorsed, multi-dimensional projects across a broad group of enterprise stakeholders

• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines

• Strong analytical and problem-solving skills with the ability to translate data into actionable insights

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

• Results-oriented mindset with a focus on achieving targets and driving business outcomes

• Ability to drive and thrive in a fast-paced environment with a proven ability to think strategically, communicate clearly, deal with ambiguity, drive clarity for the team, and work under pressure

About athenahealth

Here's ourvision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. 

What's unique about our locations?From an historic, 19thcentury arsenal to a converted, landmark power plant,allofathenahealth's offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India—plus numerous remote employees—all work to modernize the healthcare experience, together.Our company culture might be our best feature.We don't take ourselves too seriously. But our work? That's another story.athenahealth develops andimplements products and services that support US healthcare: It'sour chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — orathenistas, as we call ourselves— spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work.

Our size makes a difference, too: We are small enoughthatyourindividual contributionswill stand out— butlarge enoughto grow your career with ourresources and established business stability.Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth'sCorporate Social Responsibility(CSR)program, we've selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.  

What can we do for you?Along with health and financial benefits,athenistasenjoy perks specific to eachlocation, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistaswithacompany culturebased onlearning,the support of anengaged team,andan inclusive environment where all employees are valued.

We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

athenahealth is committed to a policy of equal employment opportunity—that's why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We're happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us [email protected] assistance.