Senior Manager, Product Marketing - Leviton : Job Details

At Leviton, we build what's next to light, power, and connect everyday spaces, from electrical to lighting, to data networks, and energy management. With over 115 years of history, Leviton develops thoughtful solutions that help make its customers' lives easier, safer, more efficient, and more productive. We recognize that our people are our greatest asset. We ASK questions, EMBRACE challenges, SEEK new perspectives, and ANTICIPATE what comes next. It's about each person bringing skills and passion to a challenging and constantly changing world.

We are seeking a dynamic and experienced Senior Product Marketing Manager to join our team. In this hybrid role (4 in, 1 home), you will lead our marketing efforts, develop strategic marketing plans and campaigns, and drive brand growth for a specific subset of our residential product lines. You will work closely with cross-functional teams to ensure our marketing initiatives align with our business goals and resonate with our target audience.

• Develop and implement comprehensive marketing strategies to increase brand awareness and market share.
• Build marketing plans to support product introductions that are customized to fit the needs of each specific launch.
• Collaborate with product management, sales, and relevant teams to develop a communication and positioning plan for individual markets and segments.
• Plan and execute the marketing programs, advertising, and promotion activities for the product line of responsibility.
• Provide direction to marketing department personnel who are responsible for supporting the determined initiatives, programs, and promotions.
• Develop and continuously improve marketing processes and policies needed to support company requirements and customer wants and needs.
• Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
• Research, analyze, and report on industry, technological, demographic, and competitive trends to capitalize on market opportunities and minimize the effects of competitive activity.
• Provide comprehensive briefs to the creative team for execution.

Responsibilities as a manager may include interviewing and hiring employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints; and resolving problems.

• Must be effective in working in a cross-functional environment.
• Must have excellent communication (verbal and written) and organizational skills and familiarity with SEO best practices.
• Must have the ability to communicate effectively at all levels.
• Must have proven experience tracking campaign effectiveness through tools such as SFDC, Eloqua, etc.
• Must have an excellent understanding of consumer marketing, segmentation, vertical markets, and the development of a marketing communication plan.

• Bachelor's degree (B.A.) in business or marketing from a four-year college or university; MBA preferred.
• Minimum 7 years marketing experience.
• Experience leading a small team is a plus.
• Experience in the industry is preferred, but not required.
• Requires experience developing marketing strategy and plans and executing those plans to support growth goals.

• Up to 20%.

Comprehensive benefits include:

• Medical, dental, and vision insurance programs.
• 401K plans with employer-matching contributions.
• Tuition reimbursement.
• PTO.
• Paid holidays.
• Volunteer time off.

For more information about benefits, please go to:

Leviton is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

Leviton is committed to transparency and security in the recruitment process and will never ask for financial information, payment, or government identification numbers during the application process. For any questions, or to ensure the legitimacy of a job posting, visit the Leviton career site, or contact us at 631.###.####.

The future looks brighter than ever. Join our team now!

$110,000 - $140,000