Senior Marketing Manager - Healthcare B2B (Remote/Hybrid) - ZipRecruiter : Job Details

Senior Marketing Manager - Healthcare B2B (Remote/Hybrid)

ZipRecruiter

Job Location : Chicago,IL, USA

Posted on : 2025-02-28T13:24:15Z

Job Description :

Job Title

Senior Marketing Manager, Healthcare B2B

Location

Loop, Remote/ Hybrid

Position Overview

We are seeking an experienced Senior Marketing Manager to lead our global marketing team, with a primary focus on Brand Management, Portfolio Marketing, and Performance Marketing. The ideal candidate will have a proven track record of developing and executing strategic marketing initiatives for Healthcare B2B technology-enabled business services environment. This role will work closely with Sales, Product, and other internal teams to drive revenue growth, elevate brand presence, and strengthen market positioning.

Key Responsibilities

  • Brand Management
    • Develop and implement a cohesive brand strategy that resonates with the healthcare provider market.
    • Oversee brand guidelines, ensuring consistency and alignment across all channels and touchpoints.
    • Continuously monitor brand health and perception through market research and competitive analysis.
    • Key Brand Metrics:
    • Brand Awareness (e.g., share of voice, mentions, media reach)
    • Brand Recall and Sentiment (qualitative and quantitative feedback)
    • Net Promoter Score (NPS) or equivalent brand advocacy metrics
  • Portfolio Marketing
    • Define product positioning, messaging, and go-to-market strategies for the company's portfolio of healthcare B2B services.
    • Collaborate with Product Management and Sales to create compelling value propositions that address market and customer needs.
    • Conduct ongoing market assessments to identify growth opportunities and inform product roadmaps.
    • Key Portfolio Metrics:
    • Product/Service Adoption Rates (e.g., usage, new clients onboarded)
    • Cross-sell/Upsell Revenue (incremental revenue from existing clients)
    • Segment Penetration or Market Share (growth in targeted segments)
  • Performance Marketing
    • Develop and execute data-driven digital marketing campaigns (e.g., SEO, SEM, email marketing, social media) to generate leads and drive conversion.
    • Set KPIs, track performance metrics, and optimize campaigns to improve ROI and marketing effectiveness.
    • Leverage marketing automation and analytics tools to provide actionable insights, recommendations, and continuous campaign improvements.
    • Key Performance Metrics:
    • Leads generated (Marketing Qualified Leads [MQLs], Sales Qualified Leads [SQLs])
    • Conversions (e.g., demo requests, trial sign-ups, closed deals)
    • Customer Acquisition Cost (CAC)
    • Return on Ad Spend (ROAS)
    • Pipeline Contribution and Marketing Influence on Revenue
  • Team Leadership & Collaboration
    • Lead, mentor, and manage a global marketing team, fostering a culture of innovation, accountability, and high performance.
    • Partner with cross-functional teams (Sales, Product, Operations, etc.) to align marketing strategies with overall business objectives.
    • Champion best practices in marketing operations, project management, and process improvement.
  • Stakeholder Engagement & Thought Leadership
    • Build and maintain strong relationships with external partners, industry influencers, and key stakeholders.
    • Represent the company at industry events, conferences, and webinars to increase brand visibility.
    • Collaborate with subject matter experts to develop thought leadership content (whitepapers, case studies, webinars) relevant to healthcare providers.

    • Qualifications

    • Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree.
    • 7+ years of progressive marketing experience, with at least 3 years in a leadership capacity.
    • Demonstrated experience in marketing to Healthcare Providers (hospitals, clinics, physician networks, etc.) and deep understanding of their unique challenges and needs.
    • Technical & Functional Skills
    • Proficiency in digital marketing channels (SEO, SEM, email, social media) and marketing automation platforms (e.g., Marketo, HubSpot, Pardot).
    • Strong analytical skills with the ability to interpret data, derive insights, and make strategic recommendations.
    • Experience with brand management, product marketing, and demand in a B2B context.
    • Leadership & Soft Skills
    • Proven ability to lead and develop a global marketing team, including remote team members.
    • Excellent communication, presentation, and interpersonal skills, with the ability to influence at all levels.
    • Strong project management skills; capable of prioritizing and managing multiple initiatives in a fast-paced environment.
    • Strategic, creative thinker with a growth mindset and customer-centric approach.

    Salary Range: 80k base + 40k Performance Bonus

    Why Join Us

    • Opportunity to shape the marketing strategy for a rapidly growing, technology-enabled services company in the healthcare sector.
    • Collaborative and inclusive culture that values innovation and professional development.
    • Competitive compensation and benefits package.
    • High visibility role with direct impact on business growth and brand awareness.
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