Senior Marketing Manager - Michael Aram : Job Details

About Us:

Michael Aram is a renowned luxury home décor brand known for its unique blend of craftsmanship, artistry, and contemporary design which is inspired by nature. Our products celebrate creativity, beauty, and functionality, with each piece telling a meaningful story.

Anabel Aram Jewelry is a luxury fashion jewelry brand that exudes timeless elegance and craftsmanship. We design and create jewelry pieces that speak to sophistication, individuality, and modern luxury, offering high-quality designs that elevate every occasion.

Together, both brands represent creativity, craftsmanship, and distinctive design, and we are looking for a talented Senior Marketing Manager to lead the marketing strategies for both brands and drive growth across all channels.

Role Overview:

We are seeking a dynamic and experienced Senior Marketing Manager to oversee the development and execution of strategic marketing campaigns for Michael Aram and Anabel Aram Jewelry. In this role, you will drive brand awareness, elevate brand positioning, and increase customer engagement across both home décor and fashion jewelry categories. You will lead a small marketing team, collaborate closely with cross-functional teams (e.g., product development, sales, and e-commerce), and manage key marketing initiatives from concept to execution.

Key Responsibilities:

1. Strategic Planning & Brand Development

• Develop strategic marketing plans that align with both brand's business objectives and customer acquisition goals.
• Implement marketing strategies to build and strengthen the Michael Aram and Anabel Aram brands.
• Conduct market research and consumer insights to help guide brand decisions and identify growth opportunities.

2. Campaign Management & Execution

• Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email, print, influencer collaborations, and events.
• Oversee the development of creative content, ensuring it aligns with each brand's identity and resonates with target audiences.
• Work closely with external agencies, influencers, and partners to execute campaigns on time and within budget.
• Communicate strategy, goals & set KPIS for agency partners to set benchmarks & track performance.

3. Digital & E-Commerce Marketing

• Manage the digital marketing strategy for both brands, including SEO/SEM, email & SMS marketing, and social media advertising.
• Collaborate with the e-commerce team to develop strategies for driving online sales, customer acquisition, and retention.
• Stay up to date with digital trends and best practices to optimize online presence and ensure competitive advantage.

4. Content Creation & Communication

• Develop and manage content calendars for both brands, ensuring a steady flow of fresh, engaging content across websites, social media, and email.
• Create compelling copy for product launches, seasonal campaigns, newsletters, and blog posts.
• Maintain a consistent visual identity across all marketing platforms and ensure alignment with creative direction.

5. Cross-functional Collaboration

• Collaborate with product development teams to ensure marketing materials align with product launches and seasonality.
• Work closely with the sales team to create impactful sales tools, presentations, and customer-facing materials.
• Ensure effective communication between marketing, sales, and PR teams to maximize brand visibility and market share.

6. Performance Analysis & Reporting

• Track, analyze, and report on key performance metrics (KPIs) such as brand awareness, traffic, engagement, and conversion rates.
• Use data-driven insights to continuously refine marketing strategies and improve campaign performance.
• Provide leadership with regular updates and insights on campaign progress and outcomes.

7. Social Media Management & Community Management:

• Develop and manage the seasonal social media content plan that strategically aligns to the brand marketing plans
• Plan, schedule & monitor both brand's organic content
• Daily community management to include monitoring platform direct messages, liking & commenting on posts & following other relevant accounts to maintain healthy audiences

Qualifications:

• Experience:
• 5+ years of experience in marketing, with a strong background in luxury consumer brands, ideally within home décor, fashion, or jewelry.
• Proven track record of successfully managing integrated marketing campaigns across multiple channels.
• Experience working with both digital and traditional marketing strategies.
• Skills & Expertise:
• Expertise in digital marketing strategies (SEO, SEM, social media, email marketing, paid media, etc.).
• Strong project management skills and the ability to handle multiple priorities in a fast-paced environment.
• Exceptional written and verbal communication skills, with a keen eye for brand messaging and storytelling.
• Analytical mindset with proficiency in using marketing tools (Google Analytics, social media insights, CRM systems, etc.) to track performance and adjust strategies.
• A deep understanding of e-commerce platforms and strategies for driving online sales.
• Education:
• Bachelor's degree in Marketing, Business, Communications, or related field. MBA or equivalent advanced degree is a plus.
• Personal Attributes:
• Creative thinker with a passion for design and luxury brands.
• Strong leadership and team management skills.
• Self-motivated, proactive, and results-oriented.
• Ability to work collaboratively across different teams and with external partners.

Why Join Us?

• Innovative Brands: Work with two iconic, high-quality brands that are leaders in their respective industries.
• Creative Environment: Collaborate with a team that values creativity, craftsmanship, and innovation.
• Growth Opportunities: Contribute to the expansion and future growth of both brands in a dynamic and evolving market.
• Competitive Benefits: Enjoy a comprehensive benefits package, including [healthcare, 401(k), paid time off, etc.].

If you are passionate about luxury branding, creative marketing, and working with a diverse range of products, we would love to hear from you!

Michael Aram and Anabel Aram are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for all employees.