Senior Media Planner / Buyer - Chemistry : Job Details

ABOUT USChemistry is a creatively driven, full- funnel agency that believes everything's an experiment. We exist to take risks and challenges. We're always asking What if and What next? We win things like Shortys and Addys, but we're most proud of being named AdAge Best Small Agency three times. We have offices in Atlanta, Pittsburgh, Miami, NYC and Phoenix. We have about 160 folks across agency disciplines from the best agencies around the globe and a growing list of incredible clients.EXPERIMENT MORE. RISK LESS.The world is full of infinite combinations & outcomes. The only constant is, there is no perfect way. So make haste. Experiment. Move forward. We'll help you get there. We aren't know-it-alls (because there's too much to know). Instead, we have a let's see what works mentality. This approach helps drive work we're proud of and a culture that keeps us going.WE WELCOME ALL.Studies have shown that marginalized communities such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come to work every day. At Chemistry, we thrive on and celebrate diversity.Everyone at Chemistry is passionate about the work and about life and we're looking for great people to join our crew.Senior Media Planner/Buyer This position will have the opportunity to work on national and local clients placing all media including, but not limited to, social, paid search, video, native, print, TV, radio, OOH and display media. As a part of our Media Team, you will help create best practices and be an industry expert for our clients. This position will also collaborate with other advertising disciplines including account management, creative, interactive, PR, and others. Day-to Day Duties

• Day-to-day client contact on account
• Media plan and strategy build out for respective clients across all media types.
• Full funnel campaign setup, managing, trafficking, and optimizing programmatic performance media campaigns via DSPs (DoubleClick Bid Manager, Media Math, Trade Desk or comparable), Paid Social (Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn), Content Discovery platforms, Google Ads (AdWords, YouTube), and others, such as Waze, Pandora, etc.
• Consistent and proven performance with campaign buildouts and optimizations, targeting & audience segmentation strategies, campaign ramp-up and expansion, budget growth, revenue scaling, and conversion optimization, focused on ROI across integrated, multi-channel advertising campaigns.
• Maintain digital advertising and paid media training and/or certifications (ex. Google Ads certifications, Facebook Ads certification, Google Analytics certification).
• Provide robust campaign reports and present campaign reports to clients with optimizations recommendations.
• Working knowledge of tag setup and QA process.
• Expanded knowledge into additional media types (radio, TV, etc.).
• Responsible for managing client relationship and working directly with the account team Accurately manage/reconcile media budgets
• Support other team members with workload
• Mentorship of junior staff including Associate Media Buyers/Planners, Media Buyers/Planners and Media Specialists

Requirements:

• Bachelor's degree in marketing or related field required
• 3-5 years of Media Buying/Planning experience with 1-2 years specifically in an agency environment
• Strong analytical capability in data analysis with fundamental knowledge/experience with web and advertising platform analytics, such as Google Analytics and Facebook Ads Reporting. Data visualization with Google Data Studio is a plus.
• High level of proficiency in Microsoft Suite (Powerpoint, Word and Excel) and Google Suite of products
• Excellent organizational/written/oral communication skills
• Excellent time management skills
• Experience with Advantage billing system
• Google Ads and Google Analytics certifications preferred

#li-remote#li-jc1