BioTalent
Job Location :
all cities,MA, USA
Posted on :
2024-07-01T02:23:38Z
Job Description :
Main Responsibilities
- Manage development and execution of Patient and HCP branded campaign and messaging for personal and non-personal promotion including MLR review
- Lead development of sales force materials
- Collaborate with insights and business knowledge teams to generate lead and activation plans to identify patients and caregivers living with the disease
- Manage the launch execution of field teams and implementation plan
- Collaborate with sales training team to develop training materials
- Participate in market research and interacting with customer-facing teams to mine customer insights
- Support peer-to-peer programs for patients and HCPs, collaborate with medical teams to support events and congresses
- Co-lead the development of strategic integrated marketing brand plans
- Management of budgets in line with commercial plan
- Track KPIs measuring impact of Field Execution and HCP Branded Campaign
- Act as main point of contact for the Agency of Record and Analytics/Reporting function
- Support forecasting and performance monitoring
Experience Required
- 5+ years of relevant industry experience with at least 3 years of marketing experience in direct product marketing experience with demonstrated ability to succeed in marketing, and at least 1 year of relevant leadership experience in sales or marketing
- Rare disease experience preferred
- Good understanding of medical and sales teams with experience working cross-functionally
- Market Research and/or Sales experience is preferred
Apply Now!