Senior Product Manager, New Products and Merchandising - Tbwa Chiat/Day : Job Details

Senior Product Manager, New Products and Merchandising

New York, New York, United States

Who We Are

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You'll Come In

The Farmer's Dog is looking for a customer-obsessed Senior Product Manager to lead our Treats, Chews, & Add-ons “pawd”, who can synthesize a wide variety of data (quant and qual) to build seamless experiences that drive awareness, conversion, and retention of treats, chews, and other additions for both new and existing customers. You'll distill these insights into an actionable product roadmap, then scope, build, and ship high-impact features that meaningfully improve the lives of our customers and their four-legged companions. You will be working alongside a small group of stellar engineers, designers and new ventures group to bring experiences to life in quick iteration.

A day won't pass without you talking to your customers and partners, as that's the true test to ensure we are inventing on our customers' behalf and delivering useful and joyful experiences.

How You'll Make An Impact

• Identify and balance high-potential bets with high-certainty iterative improvements to enable and ensure the successful launch of add-ons and new products that complement our core offerings.
• Partner hand in hand with product design, engineering, data analytics, operations, leadership and other key stakeholders to ensure space to get them done.
• Lead the ideation, development, testing and launch of joyful experiences that drive incremental revenue and improve the retention of new and existing customers, including experimenting with segmentation, personalization, and recommendations.
• Leverage quantitative and qualitative data to deeply understand the customer journey across all stages, mindsets and personas. Use this data to develop compelling hypotheses for experimentation.
• Take the lead with your “pawd” on everything data, from impact / prioritization assessments to comprehensive analysis plans.
• Run customer interviews, concept testing and usability testing with our product design group to ensure that you can represent our customers inside and out.
• Partner with folks across the organization to ensure a cohesive experience across all of our digital AND physical products for new customers.
• Be your pawd's strongest advocate! You will be in the nitty-gritty of developing new products - both physical and digital - with your pawd, acting as their greatest champion across TFD.

We're Excited About You Because

• You have 5+ years of product management experience, ideally at an eCommerce company with a focus on merchandising and checkout. Bonus points for experience with physical x digital products and extensive startup experience!
• You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions.
• You're an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail.
• You are focused on uncovering measurable insights and deeply familiar with tools to support retention, personalization, and digital product efforts.
• You are very comfortable with retention analytics and feel confident you can identify key customer segments and build features to improve their experience.
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision-making.
• You have a customer-centric mentality and experience collaborating with design, engineering, brand, and operations.
• You strongly believe PMs work for the team, not the other way around.

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our DEI Philosophy:

Our company's mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team.

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village.
• Market-competitive compensation and equity packages.
• Comprehensive Healthcare, Dental, and Vision.
• Company supported mental health benefits.
• 12 week paid parental leave.
• Competitive 401k plan with company match.
• Flexible PTO.
• Discounted fresh food for your pup.
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug.

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows.

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status.

Reasonable Accommodations

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

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