Senior Product Marketing Manager - CB Insights : Job Details

Senior Product Marketing Manager

• Dissect the product. Get in the customer's head. Crush the competition.

The Role You'll Play:

The Senior Product Marketing Manager role is vital to the Product Marketing team, the entire Marketing organization, and CB Insights' future. CB Insights is going through an unbelievable product transformation right now, bringing AI, insights, and autonomous features into the platform—and Product Marketing is at the heart of it. You will report directly to the Vice President of Product Marketing (and join them in our midtown NYC office on Tuesdays and Thursdays) and have 2 peers—a fellow Product Marketing Manager, and an Integrated Marketing Manager. Additionally, you will interact fairly regularly with the CMO and CTO, and at times, the CEO.

About the Product Marketing team:

The Product Marketing team is lean and mean—well, they're not really mean at all, but you get the point!

A new leader with a proven track record of building and cultivating high-performing teams was brought in this August to rebuild, reset, and re-energize this core part of the Marketing organization. Product Marketing is super tight and aligned with the SVP of Product and their 8 Product Managers to successfully release new innovations every month—you will very quickly feel like an extension of the Product team. Something important to know is that Product Marketing is doubling as a Content Marketing machine, regularly writing short-and medium-form content like website, email, and ad copy—no long form content though. This is a high-energy, high-output team that works hard and keeps it real, stays cool as a cucumber under pressure, and isn't afraid to stretch out of their comfort zone, or professionally voice their honest opinions in meetings.

Your skills, experience, and tasks:

• Very strong storytelling abilities—this is absolutely critical to this role.
• Strong understanding of customer journeys, and strong experience with clearly translating them into Marketing outputs (think pitch decks, product videos, seller talk-tracks, etc.)
• Excellent writing skills for crafting compelling internal positioning statements, external messaging, short-form digital content (think webpages, emails, ads, banners, etc.), and documentation for educating customers, prospects, and internal teams.
• Excellent time and project management skills to work autonomously and maintain a healthy balance between work and your personal life.
• Excellent written and verbal communication skills.
• Experience with broad GTM strategies that include, but are not limited to, teams like Sales, Enablement, and Customer Success.
• Experience with building in-product journeys and guides to continuously grow user adoption.
• Experience with Product Launches and partnering closely with Product Managers and Enablement—we release every month.
• Experience with building ROI narratives for products, personas, and industries.
• Experience with generating killer competitive outputs like battlecards and paid search webpages.
• Experience with email Marketing and audience segmentation is a bonus.
• Understanding of other Marketing teams, their output, and effort needed to complete tasks.
• Understanding of SEO and other paid channels is a bonus.

What you bring to the table:

• Bachelor's degree in Marketing, business, or another related field. Master degree is a bonus.
• 5+ years of experience in Product Marketing, preferably within the B2B SaaS space. Experience with additional Marketing functions is a bonus. Content Marketing experience is a BIG bonus.
• Proficiency with:
• Google Docs, Slides, and Sheets
• Pendo or comparable tools
• Enablement platforms
• Project management platforms like Monday
• Training platforms like Mindtickle
• Marketing tools like Wordpress
• Sales tools like Salesforce and Gong

You'll be successful here if:

• You take your work very seriously, but don't take yourself too seriously.
• You take feedback in stride.
• You are an Olympic context-switcher—we move fast.
• You love using AI tools like ChatGPT and Claude.
• You consider all the details, all the time.

What we're all about:

We're on a mission to advance the technology economy - one driven by innovation, markets, and entrepreneurship. We believe a thriving technology economy powers a thriving society. By synthesizing, analyzing and visualizing millions of data points, we deliver a 360° view of the technology economy – powering the insights that buyers, sellers, investors, and advisors need.

As a CBIer, you can expect to leverage generative AI to drive creativity, efficiency, and strategic decision-making. Our culture is infused with the spirit of exploration and experimentation – and AI is a catalyst for new ideas and breakthrough solutions.

CB Insights Leadership Principles:

• Solve customer problems. It's our highest calling. Designing a product? Start from the customer problem it solves. Updating our sales process? Flip it around, and simplify the customer buying process.
• Think BIG! Start small. Great changes start with a first step. Find it. Take it. Build a system around what works. This is the secret to bringing a vision to life.
• Go and see with your own eyes. Meet the customer, use the product, talk to the field. Great systems aren't built from afar.
• Priorities: Choose one. Leaders give the gift of clarity. They find the most important thing and do it. Max power. Top speed.
• Danger zones:
  • Bureaucracy. May the best ideas and execution win.
  • Complexity. Leaders use frameworks and systems to simplify.
  • No commitment. Leaders don't compromise just to get along. Debate. Disagree. But once a decision is made, commit.
  • Leaving what's important unsaid or undone. No circling back.
• Data informs. Insight transforms. Pull the thread. Ask why. Leaders are curious. They use what they learn to create clarity.
• Insist on excellence. Leaders set high standards and overcome obstacles. They do the kind of work they're excited to share with the world.
• Live off the land. Leaders creatively use resources already available to them – especially AI – to execute and automate their work.
• Good judgment. Leaders have it. Where it comes from: insight, listening, first-hand experience. How to apply it: carefully on big, hard to reverse decisions. Swiftly on limited, easy to reverse ones.
• Help others. Leaders know we're building this together.

You'll want to work here if:

• You are excited about how AI is transforming tech.
• You are hungry for feedback and the chance to grow.
• Your instinct is to work smarter not harder.
• You love developing as a SME with a POV.
• You are motivated by challenges and big ideas.
• You believe in radical personal accountability.

You don't want to work here if:

• You are a tech pessimist.
• Radical Candor is not your style.
• You like to build big processes.
• You stay @ the 30,000 foot view instead of digging into the details.
• You prefer to operate in your comfort zone.
• You expect to be judged by outputs instead of outcomes.

What we offer:

• Award-winning culture: recognized by Inc., Glassdoor, and Built-in for leadership, career opportunity, and engagement.
• Industry Insight: over 500k+ people follow our tech newsletter.
• Holistic compensation: cash, rich healthcare insurance benefits including PPO, HSA, and FSA options, Gympass, multiple mental health resources, pet insurance, 401k match, annual education stipend, and generous paid time off.

About our pay practices:

We believe in recognizing and rewarding excellence. Our commitment to fairness means that compensation decisions consider factors like qualification, location, internal equity, and market data.

Our compensation philosophy goes beyond base salary. To align with your dedication and success, we offer total compensation as innovative as the work we do - this includes variable cash potential, 401k matching, flexible healthcare options plus mental health and gym resources, professional development and education stipends, great PTO, and more.

Equal Opportunity Employer: At CB Insights we know that innovation comes from collaboration, belonging, and diverse perspectives. We're proud to be an equal opportunity employer - all applicants are considered for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.