Senior Strategic Product Manager, Product Characterization - EMDGroup : Job Details
Senior Strategic Product Manager, Product Characterization
EMDGroupJob Location : Rockville,MD, USA
Work Location: Rockville, MarylandShift: NoDepartment: LS-LS-TS2 Marketing Biosafety TestingRecruiter: Shelby Elizabeth Briggs
This information is for internals only. Please do not share outside of the organization.
Your Role
As the Strategic Product/Portfolio Manager, you will lead the strategic management of our product portfolio for Product Characterization, Viral Clearance and Manufacturing (incl. cell banking). The ideal candidate will conduct market analysis, develop application and business cases, drive innovation processes, and support the execution of strategic initiatives to enhance our market presence.
Main Responsibilities:
- Conduct comprehensive market analysis and research to gather insights on trends, competition, and customer needs pertinent to the managed portfolio.
- Develop market-specific strategies and roadmaps for the respective franchise, including the innovation pipeline.
- Evaluate potential areas for collaboration from a marketing perspective, providing strategic guidance on new technologies.
- Facilitate alpha and beta testing and engage with early adopters to establish frameworks and specific characteristics for partnerships.
- Develop comprehensive application and business cases triggered by Product Development Processes (PDPs) to support portfolio development and innovation.
- Create business cases for substantial and cross-functional capacity expansion.
- Play a key role in driving the innovation processes (PDP, TDP) to meet customer expectations and effectively position the portfolio in the market.
- Collaborate closely with cross-functional teams to align innovative ideas and ensure successful execution.
- Drive go-to-market (GTM) activities in partnership with marketing communications (Marcom) and scientific subject matter experts (SMEs), including webinars, collateral, flyers, and social media initiatives.
- Support the development of the marketing plan and ensure alignment with overall business strategies.
- Participate in annual processes such as Strategic Development (SD) and Operational Planning (OP).
Location: Rockville, MD, USA
Travel: