SEO Analyst I - Experis : Job Details

Job Title: SEO Manager Location: 501 West 30th Street New York NY 10001 United States- Hybrid Duration: 12+ MONTHS with potential extension Rate - $45/hr on W2 The SEO Manager will develop and execute SEO strategies that drive sustainable organic traffic growth to the Garnier US website. This role will involve conducting thorough keyword research and optimization; executing content strategies; and implementing technical SEO improvements; among other areas. Collaboration with brand marketing teams and copywriters, as well as performance reporting and monitoring, are key aspects of this position. JOB RESPONSIBILITIES • Develop and implement effective search engine optimization (SEO) strategies to drive organic traffic to the Garnier US website and maximize its online presence; achieve +30% YoY growth in organic traffic • Conduct thorough keyword research using SEO tools to identify optimal target keywords and phrases for website content; achieve +30% YoY keyword SERP ranking and +20% keyword page 1 queries • Collaborate with brand marketing teams and copywriters to produce keyword-rich blog and web content optimized for organic search visibility • Optimize website content, meta data, tagging infrastructure, internal links, and URLs to maximize search engine crawlability and build websites authority • Execute link-building initiatives to drive qualified traffic from reputable sources • Identify technical SEO issues and enhancement opportunities, and collaborate with web development team to implement solutions • Explore innovative emerging SEO trends, automation opportunities, and technologies to further enhance our SEO efforts, such as Google AI Overviews • Effectively manage our internal SEO agency partner to maximize SEO efforts, synthesizing optimization recommendations and scaling opportunities through monthly reporting • Perform SEO audits, competitive analyses, and benchmarking to identify opportunities for improvement and stay ahead of competitors in SERP rankings • Opportunity for growth and scope expansion beyond SEO over time, including projects in digital product management, merchandising, and design/creative areas REQUIRED SKILLS & QUALIFICATIONS • A bachelors degree in marketing, digital marketing, or a related field • 5+ years of experience in an SEO-focused role with a proven track record of increasing organic traffic and improving search rankings • In-depth knowledge of SEO best practices, search engine algorithms, ranking methods, and digital marketing trends • Strong understanding of and interest in the US beauty search landscape • Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, and Ahrefs • Strong analytical skills and the ability to synthesize performance of SEO strategies to make data-driven decisions • Strong project management skills to handle multiple SEO initiatives simultaneously • Interest in AI tools and automation technologies • Excellent communication and interpersonal skills to collaborate effectively with internal cross-functional teams and external vendors • Basic understanding of website UX, HTML/CSS, Javascript, and link-building strategies PREFERRED SKILLS & QUALIFICATIONS (OPTIONAL) • Familiarity with social media marketing and its impact on SEO • Experience with SEO testing and experimentation • Previous experience in the beauty industry • Native proficiency in Spanish