SEO Lead - Franklin Resources : Job Details

At Franklin Templeton, we're driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that's both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients' achievements.

Come join us in delivering better outcomes for our clients around the world!

What is the SEO Lead responsible for?

We are searching for a passionate and experienced SEO Lead to spearhead our Search Engine Optimization (SEO). As a member of the Global Marketing team, you will help shape our SEO strategy, execute key SEO activities and partner with regional leaders to build the company's organic search visibility across the globe.

What are the ongoing responsibilities of the SEO Lead?

* Define and implement the SEO strategy for FT's websites around the world

* Day-to-day management of SEO operations, including keyword research, competitor analysis & content optimization

* Be the in-house SEO expert to advise, educate and support FT's regional marketing teams on content creation and SEO best practices

* Work closely with our development team to identify technical SEO issues & implement solutions

* Leverage various SEO tools to report out on SEO performance and deliver actionable insights

* Partner with internal and external teams to amplify Paid Search efforts

* Work with regional marketing leaders and the Social Media Director to define the SEO content strategy for each market

What ideal qualifications, skills and experience would help someone be successful?

* Bachelor's degree

* Minimum of 3 years of experience working in SEO with a proven track record of success

* Deep understanding of all aspects of SEO, including staying up-to-date with the latest SEO trends, algorithm updates, and industry developments

* Proficient in SEO tools such as Google Search Console, SEMrush, and Screaming Frog

* Outstanding communication and relationship-building skills

* Work is largely performed without direction; participates in determining objectives of assignment; plans, schedules and arranges own activities in accomplishing objectives

* Excellent business judgement and ethics

* Ability to show a portfolio of SEO results

* Experience in delivering across multiple countries and regions is an asset.

* Financial services marketing experience highly preferred, with a strong understanding of financial services and related verticals

Franklin Templeton offers employees a competitive and valuable range of total rewards-monetary and non-monetary-designed to support the whole person and to recognize their time, talents, and results. Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation. We expect the salary for this position to range between $80,000 - $100,000. Pay range and benefits are applicable to the US locations only, Canada will vary.

#LI-Hybrid

Experience our welcoming culture and reach your professional and personal potential!

Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there's a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

Hear more from our employees

By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered. Learn more about the wide range of benefits we offer at Franklin Templeton.

Highlights of our benefits include:

* Three weeks paid time off the first year

* Medical, dental and vision insurance

* 401(k) Retirement Plan with 85% company match on your pre-tax and/or Roth contributions, up to the IRS limits

* Employee Stock Investment Program

* Learning and Education Assistance Program (LEAP)

* Purchase of company funds with no sales charge

* Onsite fitness center and recreation center*

* Onsite cafeteria*

* Only applicable at certain locations

Learn more about the wide range of benefits we offer at Franklin Templeton

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to [email protected]. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.