SEO Manager - Charlie Health : Job Details

Why Charlie Health?

We are currently facing a nationwide mental health epidemic marked by rising rates of depression, anxiety, trauma, substance use disorders, and suicide. At the same time, those seeking help often encounter barriers-whether geographic, financial, or systemic-that prevent them from receiving timely and effective care. This urgent need calls for a reimagined approach to behavioral health treatment.

At Charlie Health, our mission is to connect the world to life-saving mental health treatment. Our innovative virtual programs combine curated group sessions, individual therapy, and family therapy, delivered through personalized, evidence-based treatment plans designed for sustainable healing from the comfort of home. By connecting individuals with shared experiences and fostering supportive communities, Charlie Health provides a pathway to long-term recovery, with over 90% of our clients seeing improvement in their most challenging mental health symptoms.

Every member of our team shares a deep commitment to this mission. If you're driven to make a meaningful impact, we invite you to join us in reshaping the future of mental healthcare.

About the Role

Charlie Health is seeking an SEO Manager that will drive growth at Charlie Health through the use of content marketing and organic search. Reporting to the VP of Growth, the Manager will play a key role in how Charlie Health reaches and engages with our high-priority audiences, driving evergreen awareness of and traffic to our programs.This individual will drive the strategy and execution of our SEO program, partnering closely with the rest of our Content team and other cross functional partners to meet our strategic goals. An ideal SEO Manager will possess a high level of initiative, project management skills, analytical rigor, and creativity used to hit our goals.

Our team is composed of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. We are looking for a candidate who is inspired by our mission and excited by the opportunity to build a business that will impact millions of lives in a profound way.

Responsibilities

* Set and execute our overall SEO strategy, including identifying our target topics and keywords and prioritizing our SEO tactics to achieve our goals

* Partner closely with our Content team in the creation and optimization of our blog and web content

* Execute changes to website architecture, linking and other factors to improve SEO positions for target keywords

* Carry out keyword research using software such as Ahrefs to optimize our content

* Develop and implement link building campaigns that can be implemented at scale

* Manage external relationships with third party agencies and tools where needed

* Identify opportunities for automation and process improvement with AI, staying up to date with recent tools and developments

* Perform ongoing performance and data analysis, maintaining dashboards and reporting on performance on a weekly and monthly basis

* Actively monitor and share industry news, SEO trends, and new tools & techniques

* Partner with cross-functional teams outside of Marketing to support broader company goals where needed

* Work with our web developer to conduct landing page tests and optimizations to improve user experience and conversion optimization

Requirements

* Bachelor's Degree in marketing, business, or other quantitative discipline

* 4+ years of experience delivering and executing SEO campaigns

* Experience working in Google Search Console, Bing Webmasters Tools, Ahefs, SEMRush, Google Analytics and Screaming Frog

* Knowledge of AI tools and their applications in content and SEO

* Experience running successful link-building campaigns.

* Experience with Wordpress and other content management systems

* Understanding of search engine algorithms and ranking methods

* Basic understanding of HTML, CSS, and Javascript

* Ability to work independently and collaboratively in a fast-paced environment

* Experience reporting on and analyzing campaign results

* Strong project management and organizational skills

* Proven track record of improving search rankings and increasing organic traffic

* Work authorized in the United States

* Native or bilingual English proficiency

* Able to work a hybrid schedule of 4 days/week in our NYC office and located within 75 minutes' commuting distance of the office

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

Additional Information

The total target base compensation for this role will be between $101,000 and $130,000 per year at the commencement of employment. In addition to base compensation, this role offers a target performance-based bonus. The target total cash compensation range, including potential bonus, will be between $111,000 and $143,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits. #LI-HYBRID

Our Values

* Connection: Care deeply & inspire hope.

* We care personally about every single person in the Charlie Health ecosystem: our clients, providers, and team members alike.

* We inspire hope with every interaction, reminding our clients that we truly and unconditionally believe in them.

* Congruence: Stay curious & heed the evidence.

* We ask why five times before we're satisfied with the answer. We don't stick to the status quo; we challenge our assumptions and remain humble.

* Above all, we're results-oriented. When we find data that calls our original plan into question, we modify or pivot.

* Commitment: Act with urgency & don't give up.

* We work as swiftly as possible. The mental health crisis is relentless, and so are we.

* Our clients don't give up and neither do we. Persistence is our superpower.

Please do not call our public clinical admissions line in regard to this or any other job posting.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Charlie Health, please go directly to our Careers Page: Charlie Health will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Charlie Health will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Charlie Health Talent and People Operations professionals will only be sent from @charliehealth.com email addresses. Legitimate emails will never originate from gmail.com, yahoo.com, or other commercial email services.

Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals.

At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.

Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.